Head of Brand & Content Marketing

CoreWeave is the AI Hyperscaler™, delivering a cloud platform of cutting edge services powering the next wave of AI. Our technology provides enterprises and leading AI labs with the most performant, efficient and resilient solutions for accelerated computing. Since 2017, CoreWeave has operated a growing footprint of data centers covering every region of the US and across Europe. CoreWeave was ranked as one of the TIME100 most influential companies of 2024.

As the leader in the industry, we thrive in an environment where adaptability and resilience are key. Our culture offers career-defining opportunities for those who excel amid change and challenge. If you’re someone who thrives in a dynamic environment, enjoys solving complex problems, and is eager to make a significant impact, CoreWeave is the place for you. Join us, and be part of a team solving some of the most exciting challenges in the industry.  

CoreWeave powers the creation and delivery of the intelligence that drives innovation. 

About the role:

CoreWeave is revolutionizing cloud AI infrastructure, delivering unparalleled computing power to enterprises and developers at scale. As we continue our hyper-growth trajectory, we’re looking for a transformational marketing leader to help us build world class content to scale brand awareness and consideration.

We are seeking a Sr. Director, Brand Content to be a strategic leader responsible for driving the creation, development, and production of world-class content that amplifies our brand, engages prospects, and enhances customer experience. If you have a proven track record of building brands, driving engagement and creating exceptional experiences, this is your opportunity to make a profound impact at one of the fastest-growing cloud AI leaders in the industry. 

As the Sr. Director of Brand Content, you will lead a cross-functional team responsible for driving the creation, development, and production of world-class content that amplifies our brand, engages prospects, and enhances customer experience. Your role will span from brand awareness and demand generation to customer success and retention. You will oversee the creation and production of all written content, video production, social media, design, customer experiences, and more, ensuring our messaging is innovative, consistent, and resonates deeply with our target audiences. This role requires someone who can seamlessly blend creativity with data-driven insights to develop a highly compelling brand voice and content strategy that speaks to the needs of our customers, while supporting key business objectives.

Key Responsibilities

Content Leadership: 

• Lead the end-to-end creation and management of all content for the company, ensuring alignment with overall brand strategy, tone, and messaging across all formats, including written content, video, customer experience materials, social media, and design.

AI-Driven Innovation: 

• Explore and implement innovative ways to leverage AI technology to expedite content creation, improve personalization, and scale content strategies across all channels. Drive the use of AI-powered tools and processes to optimize content workflows and enhance productivity.

Brand and Corporate Messaging: 

• Partner with the executive team to develop,refine, and maintain a consistent corporate messaging framework, ensuring the company’s unique point of view (POV) is clearly articulated across all touchpoints.

Customer Engagement & Storytelling: 

• Capture compelling customer stories, including video testimonials, written case studies, and event speaking engagements, to showcase the real-world impact of our AI technology.

Event Content Strategy: 

• Work closely with the event team to develop content for keynotes, panel discussions, and customer experiences at high-profile industry events. 
• Collaborate with the executive communications team to craft presentations that effectively communicate our vision and thought leadership.

Cross-Functional Collaboration: 

• Collaborate with internal teams including marketing, sales, product, and customer success to ensure all content efforts are aligned with organizational goals and enhance the overall customer journey.

Agency and Vendor Management: 

• Oversee relationships with external agencies and partners to develop high-quality, highly engaging content and execute content strategies. Manage creative partners to ensure brand consistency and excellence across all initiatives.

Innovative Leadership: 

• Drive innovation in content creation by continuously exploring new formats, channels, and technologies to engage our target audiences. 
• Stay ahead of industry trends, particularly in AI and techn