Creator Partnerships Manager (Internal Partnerships)

Compensation: $50,000–$70,000

Company Overview

We build consumer brands with the speed of a startup and the operating rigor of private equity.
Think of us as a mini Unilever, but leaner, faster, and optimized for direct-response growth.

We own and operate multiple consumer brands generating $40M+ in annual revenue, each following a 3-year scale-and-exit model powered by centralized shared services across creative, media, product, operations, and growth.

Our mission is simple:
Build brands that leave lasting impressions — and exit them at their peak.

We are operator-led, performance-driven, and fueled by creative testing and data. No politics, no bloated teams—just outcomes.

Core Values:
🏆 Competitive Greatness
⚡ Speed to Execution
💪 Team Empowerment
🎯 Relentless Ownership

If you thrive in a high-performance environment where creators, community, and content drive real revenue, this is the place.

Role Overview

The Creator Partnerships Manager owns all internal creator relationships across our TikTok Shop ecosystem. You will manage day-to-day communications, content deliverables, onboarding, performance evaluation, incentives, and relationship growth for hundreds of creators within our internal programs.
You are the bridge between creators and campaign execution — ensuring they are engaged, supported, and driving measurable GMV for our brands.
This is a full-time North America–based role requiring strong communication skills, relationship-building, operational discipline, and a performance-first mindset.

Key Responsibilities

• Oversee and manage all internal creator relationships, ensuring strong communication, alignment, and performance.
• Monitor creator deliverables daily — content submissions, posting cadence, deadlines, and GMV results.
• Approve and onboard new creator partnerships, maintaining a clean and high-performing creator roster.
• Collaborate with the Campaign Manager to align creators with key events, flash sales, and Mega Sale Days.
• Monitor creator performance KPIs, identifying top performers, declining performers, and creators needing coaching.
• Partner closely with the Community Manager to nurture creator engagement inside Discord.
• Run weekly performance reviews and maintain an organized creator CRM.
• Develop incentive programs (samples, commissions, early access) to drive higher output and GMV.
• Ensure creators understand brand messaging, expectations, and best practices for content success.
• Keep creator data clean and current (shop handle, content niche, commission eligibility, onboarding status).
• Act as the internal escalation point for creator issues, content conflicts, or performance drops

Key Performance Indicators (KPIs)

• Creator activation rate and posting frequency
• Weekly GMV generated by internal creators
• Creator retention and engagement metrics
• On-time deliverables and content submission accuracy
• % of creators hitting GMV targets or improving week-over-wee

Success Benchmarks (30–60–90 Days)

30 Days

• Learn all creator processes, tools, and pipelines.
• Take over daily creator communications and deliverable tracking.
• Begin managing as