Brand Marketing Communications Associate II (Traceability)

Job title:                               Brand Marketing Communications Associate II (Traceability)

Department / Division:    Brand Communications / Corporate Social Responsibility

Salary Range (14):             $65,012 - $84,133

Location:                              Ada, MI

*Note: This position is a hybrid remote/office role, and you must be able to report in-person to Ada on Tuesdays and Wednesdays as part of our collaboration days*

 

What do we need:

Amway is looking for a marketing communications professional with 1-2 years of experience in supporting marketing in the areas of transparency/tracing programs and/or related topics (sustainability, product development, product communications, etc.). We are seeking someone who is skilled at being in product creation details but able to envision a succinct, engaging story out of those details for consumer audiences. This person needs to be skilled in communicating (writing, editing, overall eye for design) and coordinating communication asset development, such as things like copy, video and photo shoots, infographics, etc. The abilities to problem solve, pay attention to and organize details, work cohesively across multiple teams and effectively produce deliverables that involve multiple stakeholders are a must.

 

You may be a good fit for this role if you are curious how products are not only made, but also passionate about sharing the process with customers, inviting them to engage with the story themselves in unique and exciting ways. You will have the chance to go behind the scenes in product development and bring meaningful stories into the spotlight. Your role will include enforcement of our ingredient and product tracing/tracking standards with raw material suppliers and internal and/or external product development, lead the creation of storytelling content that highlights product-specific traceability journeys, work with our affiliate partners to answer questions about our programs and support their needs, tracking against program KPIs, and assist with various execution needs.

 

Candidates need to quickly understand details, be relationship builders who collaborate well, be able to take a detailed project yet tell it in a concise and engaging way to consumers, be self-driven, skilled at writing and editing, have an eye for design, and work in an agile fashion.

 

Responsibilities include:

• Coordinate program storytelling. Gather and/or define new storytelling, work with the correct teams across the organization to get the proper insights and develop the program assets, support product launches with traceability assets on time and on budget.
• Write and work with outside writers as needed on program traceability storytelling
• Work with internal teams to gather a variety of supplier insights we need for ongoing product traceability storytelling and assets
• Work with Amway farms teams on various botanical data we need for new messaging and/or to keep our website and affiliate websites updated
• Frequently work with the technology team on storytelling maintenance of our global website
• Support global affiliate questions and/or needs that arise about Amway’s traceability programs. Provide communication guidance, as needed, with our various markets and partners. Ensure messaging is aligned with our approved direction and content.
• Support our global affiliate partners in adapting the corporate traceability strategy into locally-relevant, go-to-market plans that the affiliate teams would deploy.
• Help enforce our ingredient and product tracing/tracking standards with raw material suppliers, and internal and/or external product development (might include some project management skills, relationship management with suppliers and internal audiences, tracking progress against standards, etc.).
• Assist Traceability Brand Manager to collaborate across headquarter functions to ensure embodiment of our traceability strategies into their various plans (product marketing, supply chain, manufacturing, facilities, sales, etc.).
• Help track across our program KPIs

 

Required qualifications:

• • Associate II: Minimum 1-year experience in direct or related field
• Experience supporting marketing communication programs and strategies
• BS degree in communications, marketing, quality assurance or related field, or relative experience

 

Skills to be successful in the role:

• Communications skills, including writing and editing
• Comfortable coordinating projects and working with a variety of teams
• Analytical and market research skills
• Ability to interact positively and professionally with team members and clients from globally diverse cultural backgrounds