Global Sr. Brand Manager - Agave Spirits

Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.

Headquartered in Milan, Italy, Campari Group owns 25 plants worldwide and has its own distribution network in 26 countries, and employs approximately 4,700 people.

Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.

 

General Description of the Role

The Global Senior Brand Manager, Agave Portfolio, is responsible for leading all generation and insights work at the market and consumer level to build, concept and execute a strong innovation pipeline for Agave Portfolio. Working alongside key cross functional teams, the SBM - Agave Portfolio, spearheads all innovation initiatives for House of  Agave.  

 

This position also leads Agave Portfolio Strategic and Business Planning initiatives, with particular focus on key activation strategies working closely with local markets to implement both on/off trade specific brand projects. This position plays a critical role in driving speed, consistency and quality of execution while supporting the delivery of House of Agave growth ambitions. 

 

Mission/Objectives 

As a key member of the House of Agave, this role leads the development of a robust, insight-driven innovation pipeline across the Agave portfolio, leveraging deep consumer and market understanding to inform brand and portfolio strategy. It drives strategic and business planning processes, ensuring strong alignment between global priorities and local market execution, while partnering closely with markets to deliver impactful activation strategies across on-trade and off-trade channels. The role also ensures effective cross-functional collaboration to deliver innovation and brand initiatives with clarity, focus, and consistency. 

 

Key Responsibilities and Activities 

 

Innovation Strategy & Pipeline Leadership

• Lead the end-to-end development of the Agave portfolio innovation pipeline
• Identify and prioritize innovation opportunities based on consumer, category, and market insights
• Partner with cros-functional teams (Innovation, Supply, Commercial, Finance) to develop and execute innovation initiatives
• Ensure strong alignment between innovation concepts, brand positioning, and portfolio strategy
• Oversee business case development and support successful global and local launches

 

Consumer & Market Insights

• Lead generation and synthesis of consumer, shopper, and market insights to inform brand and innovation strategy
• Leverage internal and external data sources (quantitative and qualitative) to identify trends, opportunities, and risks
• Translate insights into actionable recommendations for innovation, activation, and portfolio decisions
• Collaborate with global and local insights teams to ensure consistency and depth of analysis

 

Strategic & Business Planning 

• Lead key strategic planning processes (Strategic Plan, Long-Term Forecast, Budget) for the Agave portfolio
• Develop and maintain brand and category growth models in collaboration with key stakeholders
• Guide markets in forecasting and planning, ensuring alignment with global priorities
• Monitor performance and identify corrective actions to drive growth and profitability

 

Global Activation & Market Collaboration 

• Define and support execution of key activation strategies, with a focus on on-trade and off-trade excellence
• Partner closely with local markets to ensure effective implementation of global brand initiatives
• Support development of toolkits and frameworks to guide consistent execution across markets
• Facilitate strong collaboration and knowledge sharing across regions 

 

Cross-Functional Leadership 

• Act as a central point of coordination for innovation and strategic initiatives