Associate Director, Marketing Communications

Aquí es donde salvas y sostienes vidas

En Baxter, estamos profundamente conectados por nuestra misión. No importa tu rol en Baxter, tu trabajo tiene un impacto positivo en la gente alrededor del mundo. Sentirá un propósito en toda la organización, ya que sabemos que nuestro trabajo mejora los resultados para millones de pacientes.

Los productos y terapias de Baxter se encuentran en casi cada hospital del mundo, el clínicas y en los hogares. Por más de 85 años hemos sido pioneros en innovaciones médicas significativas que transforman el cuidado en salud.

Juntos creamos un lugar donde somos felices, exitosos y nos inspiramos mutuamente. Aquí es donde puedes hacer tu mejor trabajo.

Únete a nosotros en la intersección de salvar y sostener vidas-donde tu propósito acelera nuestra misión.

Your Role at Baxter

This is where your ideas lead to success

As an Associate Director, Marketing Communications, you have lots of ideas grounded in research and knowledge of the marketplace. Your skills in planning and implementing these ideas are what make you an outstanding business partner and marketer. You critically think through problems and communicate your ideas in a way that helps us compete. Your curiosity, love of learning, and active listening give you a significant understanding of healthcare and business.

And while you are a great teammate, you are also competitive—determined to achieve results and get things done.

At Baxter, we're not just promoting the latest life-saving products; we're thinking strategically about getting products to those who need them by understanding the value they provide, the market where they are needed, and the approach to reach the right individuals.

What you'll be doing

This position reports to the VP of Marketing and leads the marketing communications team for our Infusion Systems Portfolio

• Strategy Development: Creating and implementing marketing communication plans that align to Business Segment’s objective and goals.
• Provide insight on the development of marketing strategies and sets a marketing communications strategy for the global infusion systems business
• Develop and implement an integrated marketing/communications strategy for the Global Infusion Systems business, including visual branding, messaging, paid advertising, social media, crisis communications, web communications, merchandise, and email.
• Set priorities for brand development and management
• Monitor brand health metrics and adjust strategies to enhance product visibility and customer engagement
• Oversee all content creation, including social, digital, photography, video, incorporating storytelling
• Drive a content mix that balances performance highlights with customer moments and stories
• Manage outside creative agencies on content creation and execution
• Manage all internal/external messaging for the Infusion Systems business.
• Provide input, direction and cross business unit leadership for major enterprise initiatives and plays a leadership role in fostering and governing the Baxter brand, from both a visual and editorial perspective

What you'll bring

• Bachelor’s degree preferably in Marketing, Communications, Advertising, required
• Experience working in an in-house marketing communications setting, advertising agency or similar fast-paced professional setting, planning and implementing marketing communications or advertising programs
• Keen understanding of marketing communications/advertising tactics and their purposes
• Ability to provide clear direction to designers, freelancers and agency partners
• Demonstrated focus on maintaining external industry knowledge on best in class methodologies
• Experienced with marketing automation platforms and lead management processes and practices
• Strong grasp of branding strategy, from both visual and editorial perspectives
• Strong writing and speaking skills
• Strong project management skills, and the proven ability to drive multiple tasks to completion
• Resourceful team player and problem solver with a “can-do” demeanor who can participate in and lead efforts across disciplines and cross-functional teams

Baxter is committed to supporting the needs for flexibility in the workplace. We do so through our flexible workplace policy which includes a required minimum number of days a week onsite. This policy provides the benefits of connecting and collaborating in-person in support of our Mission. The flexible workplace policy is subject to local laws and legal requirements. At its discretion, Baxter may decide to adjust, suspend, or discontinue as business ne