Director, Ultrasound Marketing and Communications (office location Wallingford, Connecticut)

Overview

FUJIFILM Healthcare Americas Corporation is a leading innovator in diagnostic and enterprise imaging solutions designed to meet the evolving needs of healthcare across prevention, diagnosis, and treatment. Fujifilm’s medical imaging portfolio includes solutions for digital radiography, mammography, computed tomography, magnetic resonance imaging, ultrasound, endoscopy, and endosurgery. The Synapse® Enterprise Imaging portfolio provides healthcare professionals with the imaging and data access needed to deliver a complete patient record. REiLI®, Fujifilm’s artificial intelligence initiative, combines Fujifilm’s rich image -processing heritage with cutting-edge AI innovations to inspire a new tier of clinical confidence. The In-Vitro Diagnostic portfolio provides the golden standard of molecular based immunoassay technology for liver surveillance, cutting edge clinical diagnostic chemicals for leading laboratories across the country and diagnostic chemicals for OEM white labeling products. The company is headquartered in Lexington, Massachusetts. For more information, please visit healthcaresolutions-us.fujifilm.com.

External US

Job Title: Director, Ultrasound Marketing & Communications

 

Job purpose

 

Reporting to the Executive Director of Marketing, the Director, Ultrasound Marketing & Communications leads the planning, development and execution of marketing and communications objectives, strategies, and programs in support of business unit sales and marketing goals.

 

Duties and responsibilities 

• Work closely with BU leadership to prioritize business requirements and strategic initiatives and incorporate into overall communications strategy.
• Develop a multi-faceted marketing communications strategy including integrating channels such as email, video, trade shows, sales collateral, inside sales, social media, web, paid search, print, and online advertising, etc.
• Work closely with Sales and Product Marketing to create effective sales tools to ensure successful product launches as well as to educate HCPs on the complete portfolio of ultrasound solutions.
• Develop relevant content, messaging, and product positioning at each step of the buying process to move prospects through the purchasing journey.
• Consistently strive to identify new strategies and best practices to improve marketing and sales results.
• Focused not only on successful campaign implementation, but also on the impact the communications strategy has on the financial success of HCUS.
• Develop and implement digital marketing strategies to increase brand awareness, drive website traffic, and generate leads.
• Manage digital advertising campaigns across various platforms such as Google Ads, Facebook Ads, and LinkedIn Ads.
• Create and curate engaging content for social media channels, including posts, images, and videos.
• Monitor and analyze the performance of digital marketing campaigns using tools like Google Analytics and social media analytics platforms.
• Identify trends and insights, and optimize strategies based on the data collected.
• Collaborate with cross-functional teams, including graphic designers and content creators, to execute marketing campaigns.
• Stay up-to-date with digital marketing trends and best practices, and suggest innovative strategies to improve campaign performance.
• Manage email-marketing campaigns, including creating newsletters and automated drip campaigns.
• Facilitate execution of co-marketing deliverables as required.
• Works closely with Sales and Product Marketing as it relates to regional and national events, the promotion of participating in these events, and the coordination of requesting equipment to support hands on courses or exhibits, maximizing every opportunity for HCUS exposure.
• Understands and applies corporate brand and positioning, as well as communications policy.
• Works effectively across HCUS divisions as it relates to best practice sharing in order to help increase lead ROI and optimized sales funnels.
• Adheres to the Company’s quality and regulatory compliance requirements.
• Additional responsibilities as assigned.

Qualifications

 

Experience:

• With 10+ years overall experience, this individual will be a proven healthcare communications leader and strategic thinker.
• Knowledge and experience with ultrasound technologies and industry.
• Experience marketing to the Surgery and Urology audience segment.
• Understanding of the U.S. healthcare market.
• Sales-driven to move decision makers through the purchasing journey.
• Demonstrated experience managing at least 2+ direct reports.
• Extensive experience