Sr. Entertainment & Influencer Communications

Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

 

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

 

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

 

If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here. 

Purpose of Role

Under Armour is in the midst of a comeback - reigniting the brand’s cultural heat and redefining how we show up in sport, style, and storytelling. The Entertainment & Influencer Program Lead will be at the center of that effort - building a unified, cross-functional program that connects our brand, products, and athletes to culture through authentic relationships with entertainers, tastemakers, and creators.

In this role, you will support the development and execution of Under Armour’s entertainment and influencer strategy. You’ll collaborate closely with Communications, Sports Marketing, Product, and Category partners to help bring stories to life, contribute to editorial planning, and ensure Under Armour shows up in relevant cultural spaces at the right time.

This role will help Under Armour build upon its position in culture - ensuring that every moment, product, and story we share is grounded in relevance, creativity, and authenticity. You’ll be part of the team shaping the brand’s next era.

Your Impact

Unify and Support Programs:

• Assist in coordinating entertainment, influencer, and creator initiatives across teams to ensure alignment and consistent execution. This includes maintaining program tools, trackers, and documentation that keep workstreams organized and connected across cross-functional teams.

 

Editorial Calendar & Storytelling:

• Contribute to the development and management of an editorial calendar that amplifies product launches, athlete moments, and brand milestones in partnership with Comms, Category, and Marketing leads. Align narratives to cultural moments that matter.

 

Talent Relationship Management:

• Identify, cultivate, and manage relationships with entertainers, creators, and influencers — with an emphasis on earned relationships rooted in genuine connection to the brand, not just transactions.
  
  

Cultural & Event Activation:

• Contribute to building and executing experiences that bring the brand to life in authentic and unexpected ways — from intimate gatherings and studio sessions to creative community events that blend sport, music, art, and style.

 

 Cross-Functional Collaboration:

• Work seamlessly across Comms, Sports Marketing, Brand, and Product teams to integrate entertainment and influencer strategy into every major campaign and launch.

 

 Measurement & Optimization:

• Work with Comms, Sports Marketing, and Brand to define KPIs for awareness, engagement, and impact. Track and analyze program performance to continually evolve and refine the approach.

Qualifications

• 5+ years in communications, entertainment marketing, influencer strategy, or related field.
• Deep understanding of the modern media and influencer ecosystem - from Hollywood to social-first creators.
• Strong editorial instincts and experience developing calendars and narratives tied to product and brand milestones.
• Proven track record building and maintaining high-impact relationships with talent and their teams.
• Exceptional project management and cross-functional communication skills.
• Strategic connector who bridges sport and culture - fluent in entertainment, news, music, fashion, comedy, art, and internet culture.
• Proven builder with experience designing and leading influencer, media or entertainment programs at a global brand, agency, or platform.
• Editorial thinker with a strong eye for storytelling, visuals, and timing - able