Senior Integrated Marketing Communication Specialist - Neuromodalution Maternity Cover

<p><span><span><b>Additional Locations:</b></span></span>  N/A</p> <p><span><span><b>Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance</b></span></span></p> <p><span><span>At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.</span></span></p> <p> </p> <p> </p> <p><span><span><em>About the role:</em></span></span></p> <p><span><span><span><span><span>As part of Marketing Excellence EMEA, the Integrated Marketing Communication (IMC)</span></span><span><span><span> Senior Specialist</span></span></span><span><span><span> contributes to delivering excellence in customer experience and omnichannel marketing. The IMC EMEA Team develops and implements integrated communication campaigns, blending </span></span></span><span><span><span>expertise</span></span></span><span><span><span> in branding, content strategy, and copywriting to engage customers with relevant and meaningful content along the customer journey and to strengthen the Boston Scientific brand.</span></span></span> </span></span></span></p> <p> </p> <p><span><span><span><span><span>This is a maternity leave backfill role </span></span><span><span><span>anticipated</span></span></span><span><span><span> from August 2024 until May 2025.</span></span></span> </span></span></span></p> <p> </p> <p><span><span><span>Responsibilities:</span></span></span></p> <p> </p> <ul> <li><span><span><span>Contribute to the development of the annual Marketing Excellence plan in support of divisional business objectives. </span></span></span></li> </ul> <ul> <li><span><span><span>Support a culture of diversity, equity, and inclusion. </span></span></span></li> </ul> <ul> <li><span><span><span>Develop content marketing strategies for divisional franchises with clear deliverables, milestones, accountabilities, and measures of success that are needed to accomplish business objectives and inform future projects. </span></span></span></li> </ul> <ul> <li><span><span><span>Partner with the omnichannel and product marketing teams and other stakeholders to deliver relevant content throughout the customer journeys for online and offline touchpoints. This may include healthcare professional (HCP), referrer, and patient campaigns on products and technologies, solutions and services, therapies, clinical data, tradeshows, and customer events. </span></span></span></li> </ul> <ul> <li><span><span><span>Translate value propositions into stories through compelling storytelling. </span></span></span></li> </ul> <ul> <li><span><span><span>Manage existing portfolio of content and create new content where there are gaps and opportunities. </span></span></span></li> </ul> <ul> <li><span><span><span>Manage creative, copywriting, and translation vendors, in compliance with Boston Scientific’s policies. </span></span></span></li> </ul> <ul> <li><span><span><span>Manage creative and designs, in line with Boston Scientific’s brand standards, and act as brand ambassador. </span></span></span></li> </ul> <ul> <li><span><span><span>Apply operating models, processes, tools and technologies along the content lifecycle.  </span></span></span></li> </ul> <ul> <li><span><span><span>Manage and track budget. </span></span></span></li> </ul> <ul> <li><span><span><span>Monitor KPIs and perform content analysis, optimizing and ensuring the effectiveness of marketing content. </span></span></span></li> </ul> <ul> <li><span><span><span>Successfully collaborate with key partners in EMEA and Global Integrated Marketing Communications and demonstrate excellence in creating synergies, cross-fertilization, and continuous improvement. </span></span></span></li> </ul> <p> </p> <p><span><span><span>Skills and experience required:</span></span></span></p> <p> </p> <ul> <li><span><span><span>Bachelor's degree in Communications, Marketing, Business or other relevant fields. </span></span></span></li> <li><span><span><span>3-5 years of relevant experience in marketing communications and/or content strategies (B2B or B2C). </span></span></span></li> <li><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span>Fluency in English</span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></li> <li><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span>Medtech industry experience preferred</span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></li> <li><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span>Complete understanding a