VP, Marketing

Job Details

Job Location: Main Office - Winchester, KY 40391

Opportunity Overview:

These are exciting times as we celebrate our 100th anniversary of the Ale-8-One brand in 2026! We are a small, 124-year-old company with a flagship brand that has become a cult icon in the state of Kentucky. The VP of Marketing will have the opportunity to grow Ale-8 in Kentucky and beyond. This position is a key member of our cohesive executive leadership team, and is responsible for leading all marketing efforts for the company: internal and external. If you are a proven marketing team leader who has achieved demonstrable results, with a passion for building brands, and the desire to make a difference, come join our family-owned, independent, values driven company.

 

Position Summary:

The VP of Marketing is responsible for leading the marketing team in the development and execution of a comprehensive marketing strategy to grow the Ale-8 brand across our markets. This role is accountable for building strong brand connections with consumers while developing marketing strategies and programs that create measurable demand across all of our channels and markets. The VP of Marketing partners closely with Sales, Strategy & Analytics, and Bottling Operations to equip the sales organization with practical, executable tools to expand distribution, accelerate product sales velocity, inspire and guide new product development, and grow market share.

 

Essential Functions of the Position:

 

Marketing Strategic & Tactical Planning

• Manage brand strategy, including brand positioning/architecture, brand voice, and brand personality to achieve long-term growth.
• Build, manage and report on the annual marketing budget.
• Work with analytics team to understand and provide insight around consumer, category, competition, channel, and retailer trends.
• Determine and prioritize tactical plans to support specific varieties and packages.
• Work with sales team to develop marketing plans for key distributors and retailers.

 

Intellectual Property

• Proactively oversee monitoring and tracking of infringements of Ale-8 intellectual property.
• Manage legal counsel in developing infringement responses, and in managing IP strategy and trademark submissions, ensuring we’re protecting all current and newly developed IP.

 

Leadership and People Development

• Play key role in collaborating with ELT to develop and execute overall company strategy for growth, and support CEO with internal and external strategic communications.
• Provide leadership, transparent communication, and development to support marketing team.
• Provide management, coaching, and professional guidance to marketing team, communicating clear direction, prioritization, and guidance, and developing functional, interpersonal, and leadership skills.

 

Agency Management

• Manage agencies effectively to support marketing strategy & tactics, PR, design, and research.
• Build and maintain relationships with outside partners to strengthen & supplement team capabilities.

 

Digital and Social Media

• Oversee strategy and tactics across current and emerging social and digital media platforms.
• Review and manage social influencer and ambassador strategy to build awareness and engagement.
• Develop and execute digital media campaigns to support brand initiatives.
• Measure the effectiveness and ROI of digital and social media.

 

Sales Support and Promotion

• Oversee providing sales department with sales programs, pricing and promotion strategies, materials, POS, sales sheets, presentations, and customer and consumer insights.