Associate Director of Hospitality & Visitor Experience
Seattle Art MuseumAbout the role
The Associate Director of Hospitality & Visitor Experience serves as the operational leader of the Visitor Experience department, partnering with the Senior Director to translate departmental strategy into coordinated action while cultivating a culture of exceptional hospitality across all visitor-facing operations. This position oversees the Frontline Operations Manager and Manager of Volunteer Programs while providing leadership and guidance to the broader Visitor Experience frontline leadership team, including Frontline Supervisors.
As the Senior Director's primary partner in departmental operations, the Associate Director serves as the department's operational integrator - aligning people, processes, and priorities across Visitor Experience to build organizational capacity and ensure consistent, welcoming, and hospitality-driven visitor experiences across all SAM locations.
- Partner with the Senior Director to translate departmental strategy into operational priorities, implementation plans, and measurable outcomes
- Lead and develop the department's frontline operational leaders, building organizational capacity through consistent leadership practices, coaching, and accountability
- Direct the work of the Frontline Operations Manager and Manager of Volunteer Programs, providing coaching, guidance, and accountability while empowering them to lead their respective teams
- Serve as the operational integrator for the Visitor Experience department by coordinating initiatives across teams, removing barriers, and ensuring projects, communications, and priorities remain aligned and on track
- Lead implementation of departmental priorities and strategic initiatives, ensuring responsibilities are clearly defined, work is coordinated across teams, and progress is monitored
- Identify operational challenges and opportunities, recommending solutions that strengthen organizational capacity, departmental effectiveness, and support institutional goals
- Represent Visitor Experience on cross-functional committees and institutional initiatives, building collaborative relationships across the museum
- Serve as the Senior Director's designee during their absence, ensuring continuity of departmental leadership and operations
- Lead the development and implementation of the museum's Radical Hospitality philosophy, establishing customer service standards, training programs, and operational practices that create consistently welcoming and exceptional visitor experiences across all museum locations
- Develop and oversee onboarding, customer service training, leadership development, and recognition programs that reinforce the museum's Radical Hospitality philosophy and build a culture of service excellence
- Establish consistent performance management practices across frontline operations and volunteer programs, coaching managers to effectively develop staff, address performance concerns, and build high-performing teams
- Foster a culture of hospitality, accountability, inclusion, recognition, and continuous learning that supports employee engagement and exceptional visitor experiences
- Work closely with the Senior Manager of Audience Research & Insights to leverage visitor feedback, operational data, and frontline observations to evaluate service performance and identify opportunities to enhance the visitor experience
- Guide the resolution of complex visitor concerns, using trends and feedback to continuously strengthen hospitality standards, training, and service delivery
- Oversee Visitor Experience operations across all museum locations by guiding managers, aligning priorities, and ensuring consistent operational standards
- Lead the development and refinement of operational policies, procedures, and workflows that improve efficiency, accessibility, consistency, and service quality
- Coordinate operational planning for exhibitions, public programs, institutional initiatives, and special events,
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