Senior Associate, Consumer and Field Research

Location Designation: Hybrid - 3 days per week 

 

Business Unit Overview  

In Marketing, you’ll dive into a world of diverse opportunities, crafting innovative campaigns, managing impactful content, and fostering meaningful connections with key audiences. Collaborate with experts across brand, digital, and strategy, leveraging data and insights to drive decision-making, unlock new growth potential, and optimize our differentiating capabilities. 

 

 

Role Overview:

To help realize this vision, we are seeking an experienced insights professional to join our small, high-impact team. The ideal candidate is passionate about delivering foundational insights, measuring what matters, and unearthing consumer truths through primary research.  If you are a pragmatic, business-minded, results-oriented professional with excellent communications skills, we’d love to hear from you.

A career at New York Life offers interesting, impactful work and the opportunity to work with and learn from smart, passionate, accomplished colleagues.  Our employees enjoy excellent benefits, diverse opportunities for skill development, and a hybrid work schedule. Most importantly, though, NYL employees can feel proud about being part of a mutually-held company that is committed to having a positive impact on the communities where we live and work.

 

As a Senior Associate, Consumer and Field Research, you will help the Consumer Insights practice deliver insights, data, and strategic thought leadership across the organization. The successful candidate will structure, manage, and execute primary research projects, and will develop and deliver key insights about consumer needs, preferences, and behaviors. The Senior Associate will be a key individual contributor on a high-impact team, and will collaborate with colleagues across NYL’s Foundational Business.

 

 

What You’ll Do:

• Partner with colleagues across NYL to understand business challenges and design primary research studies that inform business decisions and drive results.
• Independently structure and execute research projects that address core demographic, behavioral, and psychographic questions in our business and industry. Ensure delivery in a timely and cost-effective manner.
• Partner with research agencies and colleagues across the organization to analyze and contextualize research findings; deliver focused insights and recommendations that drive business results.
• Program and execute client surveys using Qualtrics platform; analyze results and deliver recommendations.
• Structure, manage, and moderate qualitative research with Agents and other internal parties.
• Build and maintain a strong network of external research agencies and suppliers.

 

 

What You’ll Bring:

• Bachelor’s degree in business, marketing / market research, psychology or sociology preferred; and/or equivalent experience
• Mini