Product Marketing Intern

Company : ABC Fitness Solutions

It's fun to work in a company where people truly BELIEVE in what they're doing!

We're committed to bringing passion and customer focus to the business.

Job Description

ABC’s internship program is designed to empower students and graduates by helping jump-start their careers and sharpen skills while creating meaningful relationships. This is an 8-week internship beginning in June of 2025. We are looking for motivated students & graduates that bring fresh thinking, innovation and diversity of thought to ABC.  
 

We are looking for a Product Marketing Intern to join our team and gain hands-on experience in go-to-market (GTM) strategy and product growth marketing. 

As a Product Marketing Intern, you’ll work alongside a team of experienced product marketers across ABC Fitness’ platforms (ABC Trainerize, ABC Ignite, ABC Glofox), who have deep expertise in GTM strategy and execution, customer engagement, and product adoption strategies. You’ll get the opportunity to contribute to real-world marketing initiatives, from launching new features to crafting a playbook for attracting and retaining Gen Z trainers. 

This role provides a unique opportunity to learn how product marketing drives business growth, customer adoption, and retention in the fitness tech industry. 🚀 

You will report to and be mentored by the Director, Product Marketing (PLG) at ABC Fitness. 

AS A PRODUCT MARKETING INTERN, YOU WILL:  

• Develop and present a strategic product marketing playbook focused on improving Gen Z trainer engagement with ABC Trainerize, outlining key insights, opportunities, and actionable recommendations.  

• Assist in executing GTM strategies and brainstorming creative ideas for new product features and marketing initiatives. 

• Support campaign execution and content creation, including blogs, social media campaigns, in-app messages, and email marketing. 

• Conduct competitive research to identify industry trends, gaps, and opportunities for differentiation. 

• Help gather customer insights by conducting surveys, analyzing feedback, and identifying key takeaways. 

• Support ABC Trainerize Academy’s growth through marketing efforts across email campaigns, community engagement, and social media. 

• Analyze campaign performance and feature adoption data to optimize marketing strategies and improve user engagement. 

 

WHO YOU ARE:  

• Currently pursuing your bachelor's degree in Marketing, Business, or a related field. 

• Curious, ambitious, and eager to learn—you don’t just want experience, you want to make an impact. 

• Know your way around marketing ba