Associate Director, HCP Marketing - Dermatology

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

Job Description

The Associate Director (AD) for RINVOQ will assist in the launch planning, strategy and go-to-market execution for the launch of RINVOQ in the alopecia areata indication. In addition, this person will take the lead on all personal promotional initiatives related to the launch including developing ISA, playbook, iRep, print materials, website, digital assets, and working with cross-functional partners for P2P, ad boards, congresses, and advocacy efforts. The AD will coordinate across both internal and external stakeholders to enable an integrated and successful launch execution. In addition, partnering across functional teams and Immunology franchise, both US and International, will be critical to ensure successful implementation of tactics for RINVOQ AA.

This individual will report to the Marketing Director, Alopecia Areata.

The responsibilities of this role are listed below but may shift based on business needs.

• Launch strategy development – This individual will assist in the development of the go to market strategy and tactical planning for RINVOQ AA, including participating in LSRs and LRRs.
• Execution of Professional Tactics – This person will execute, in partnership with the agency and MRL partners, key Professional tactics to support RINVOQ AA business focusing on rep channels and digital footprint.
• Sales Force Engagement – This individual will partner closely with the sales force and sales training to develop comprehensive and effective tools that will allow for a strong launch.
• Finance – This individual will oversee the budget for personal promotion items related to the launch of AA.

Qualifications

Basic:

• Bachelor’s degree in marke