Analyst, Marketing Operations, APJC

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Available Location: Singapore, Sydney (Australia) or Melbourne (Australia)

We are seeking a highly skilled and experienced Regional Senior Marketing Operations Manager to join our dynamic team in the Asia-Pacific (APJC) region. In this role, you will be responsible for leading and managing marketing operations across the APJC region. You will be the strategic partner and work closely with the regional marketing team, as well as cross-functional teams including BDRs to ensure the successful execution of marketing campaigns and as well as provide the regional perspective to global initiatives.

This Senior Marketing Operations Manager will play a crucial role in ensuring the success of our strategic go-to-market systems architecture and holistic marketing initiatives by developing strategies, implementing best practices, and collaborating with teams across the organization.

Technical Skill Set:

• Extensive experience with marketing automation platforms, specifically Marketo with system architecture experience
• Expertise in integrating marketing technologies with other systems to drive wholistic system architecture 
• Strong understanding of API integrations and data synchronization between marketing platforms
• Experience with setting up and managing complex workflows and automation rules in Marketo and other marketing tools

Key Responsibilities:

• Strategic Planning
• Work with the global marketing operations team to design and implement the holistic architecture for our full technology stack (including Adobe Experience Cloud, specifically Marketo) to support regional marketing initiatives
• Develop and maintain detailed documentation of marketing technology architecture, processes, and workflows
• Ability to Troubleshoot

• Proactively identify and resolve issues within the marketing technology stack to ensure seamless campaign execution and data accuracy
• Provide technical support and troubleshooting for marketing automation and CRM systems, including identifying root causes and implementing solutions
• Collaborate with IT and external vendors to address technical challenges and optimize system performance

• Campaign Management
• Oversee the end-to-end management of marketing campaigns across various channels, including digital, social media, email, events, and partnerships, to achieve key performance metrics
• Optimize campaign performance through continuous testing, analysis, and iteration to maximize ROI to ensure all qualified leads enter the customer journey
• Cross-Functional Collaboration
• Collaborate with regional and global teams, including sales, customer success, and global marketing, to align marketing initiatives with overall business objectives and drive revenue growth
• Serve as the liaison between regional marketing operations and global marketing leadership to ensure the regional perspective is considered in global campaigns and strategies
• Facilitate effective communication and collaboration among cross-functional teams to ensure seamless execution of marketing initiatives
• Data Analysis and Reporting
• Proactively monitor and assess areas for optimization to anticipate Cloudflare and its stakeholders’ future needs
• Utilize advanced data analytics tools to track, analyze, and report on the performance of marketing campaigns and initiatives
• Provide actionable insights and recommendations based on data analysis to d