Director, Commercial Planning & Execution

About the Role

The Director of Promotional Planning + Execution (North America) leads Old Navy’s end-to-end promotional strategy and execution, driving compelling customer-facing offers that shape the brand’s commercial narrative across channels. This high-impact, fast-paced role owns ~25% of total sales and directly influences Old Navy’s traffic, conversion, and customer engagement outcomes. Reporting to the VP, Omni Strategy & Experience, this leader is the face of the Commercial Plan across the organization and a key contributor to omni-channel growth.

What You'll Do

STRATEGIC SCOPE & LEADERSHIP

• Drives the overarching promotional calendar strategy in alignment with brand financial goals, customer behavior, and broader commerce and experience objectives.

• Owns the development and delivery of promotional offerings across Primary and Secondary marketed offers, Item of the Week, Loyalty, Credit Card Incentives, and Bounce Back/Frequency driving programs.

• Leads high-level decision-making and scenario planning for pre-, in-, and post-season promotions, including adjustments post-Investment Review.

• Represents Promotional Planning in senior forums and cross-functional leadership discussions; synthesizes complex data into compelling narratives for executive stakeholders.

• Acts as a key connector across functional domains including Online Experience, Stores, Merchandising, Marketing, Inventory, Finance, and Operations.

EXECUTION & OMNICHANNEL IMPACT

• Leads execution strategy for the Commercial Plan, ensuring full alignment between customer promise and operational delivery across all channels.

• Defines and communicates “value flag” strategy for digital and physical customer experiences.

• Oversees day-to-day tactical execution across stores and site experience (Store Sets, Site Tacticals, Promo Walk Thrus), ensuring strong promotional visibility and merchandising.

• Proactively evaluates in-season performance, making real-time updates to optimize business impact.

• Partners with Content Marketing and Online Merch teams to ensure value messaging consistency across touchpoints. PEOPLE

LEADERSHIP & ORGANIZATIONAL IMPACT

• Leads a team of Managers with a focus on empowerment, autonomy, and development.

• Builds a high-trust culture that fosters accountability, feedback, curiosity, and innovation.

• Mentors talent across the broader Commercial Planning and Omni Strategy teams; gives stretch assignments and encourages bold, smart risk-taking.

• Creates clear paths for employee success, supports career planning, and models inclusive leadership.

• Serves as a visible and inspiring spokesperson for team-wide initiatives; drives positive change and cross-functional engagement.

CONTINUOUS IMPROVEMENT & INNOVATION

• Implements structured post-mortem processes to extract learnings from major events and build into future planning.

• Leverages data insights and customer trends to optimize future campaigns and develop innovative value propositions.

• Champions a test-and-learn mindset and institutional knowledge-sharing across the team.

• Proactively identifies operational efficiencies and process enhancements.

• Maintains awareness of competitive landscape and industry trends, integrating best practices into planning.

Who You Are

• 7–10 years of experience in promotional planning, preferably in retail or consumer goods.

• Deep financial acumen and ability to connect the dots across data, storytelling, and customer strategy.

• Strong experience in campaign development, cross-functional influence, and omnichannel execution.

• Ability to navigate ambiguity and deliver results in a fast-paced, evolving environment. Inspirational leader with demonstrated people development capabilities.

• Strong communication, presentation, and strategic thinking skills. BA/BS required; MBA or advanced degree a plus. A sense of humor and a passion for storytelling.