Graphic Designer

Job Title: Graphic Designer

Job Level: Mid-Level

Job Type: Full-Time, Exempt

Job Location: Cotopaxi HQ: Salt Lake City, Utah (Remote Work Available in MST or PST)

Job Compensation: $65-75k plus annual bonus potential

About Cotopaxi:
We make adventure travel gear to empower people to see the world and make it better. As a Certified B Corporation, our Gear for GoodⓇ promise drives everything we do - from ethical and sustainable sourcing to products built to last and create lasting change. Through the Cotopaxi Foundation, we dedicate 1% of our revenue to nonprofits that fight poverty and support communities in need. So far, we’ve helped more than 4.25 million people experiencing extreme poverty - and we’re just getting started.

Our team is full of passionate, curious, and mission-driven people who love adventure and believe business can be a force for good. Whether you’re working from a retail shop, our Salt Lake City HQ, your home, or your van in the woods, you’ll find connection, collaboration, and a shared drive to make a difference.

Job Overview (What This Role Is All About):
At Cotopaxi, we’re on a mission to create products that inspire adventure while making a positive impact in the world. We’re looking for a talented Graphic Designer to join our Creative team and bring our brand to life across every channel. In this role, you’ll craft compelling visuals for digital ads, emails, retail environments, and direct mail, balancing high-volume production with opportunities for creative exploration and design development.

Our ideal candidate thrives on collaboration, is highly motivated, and brings a keen eye for detail to every project. They’re proficient in design software, eager to push and refine our visual style, and capable of managing projects from concept through execution. This is a role for someone who loves experimenting with new ideas, infusing energy into every piece of content, and helping elevate the look and feel of our brand at every touchpoint.

Job Responsibilities (How You’ll Make An Impact):

• Dream up and design eye-catching graphics for paid media campaigns across Meta, TikTok, YouTube, including static, motion, GIFs, and short-form video.
• Create email experiences that captivate and engage, while telling the Cotopaxi story in every send.
• Bring our retail spaces to life with standout graphics and display concepts, collaborating with print partners to make them a reality.
• Design mailers and other print materials that inspire and delight.
• Shape and evolve the visual language of our brand by collaborating with the Creative team on product launches and campaigns.
• Champion design standards and maintain a consistent, high-quality brand experience across all channels.
• Stay inspired by trends in digital advertising and brand design, bringing fresh ideas and creative energy to everything you touch.

The Ideal Candidate (What You’ll Bring to the Role):

• 3–5 years of design experience with a strong portfolio showcasing brand work, digital ads, and email campaigns (bonus if you’ve worked in DTC, performance marketing, or e-commerce).
• Proficient in design tools including Figma and Adobe Creative Suite (Photoshop, Illustrator, InDesign), with experience in motion graphics tools such as After Effects, Premiere, or Principle.
• Skilled in both print and web design principles, with the know-how to prepare files for production and output.
• A conceptual thinker who approaches work in campaigns and cohesive stories, not just isolated pieces.
• Excited by iteration and testing - constantly refining creative to drive performance and impact.
• Able to execute concepts quickly without sacrificing quality, consistently delivering high-level work.
• Confident pitching ideas and presenting your work to stakeholders.