Director of Leisure Sales

Viceroy Hotels

Viceroy Hotels & Resorts offers a fresh take on hospitality, centered on the richness of experiences and cultural connection. A leader in modern luxury, Viceroy is committed to creating unique, immersive experiences that allow guests to craft unforgettable narratives rooted in the authenticity of each destination. Viceroy’s portfolio of hotels and resorts can be found in a diverse array of breathtaking and inspiring locations including Los Cabos, Santa Monica, Chicago, Riviera Maya, Kopaonik, Snowmass, Washington D.C., St. Lucia, and Portugal’s Algarve, with a forthcoming resort in Sun Valley, Idaho slated to open in summer 2026. 

Location

The property offers 73 guest rooms and 12 single-level penthouse residences, all with sweeping views of Idaho’s Rocky Mountains. Guests and owners will enjoy an elevated level of personalized service and an extensive amenity suite, including a 5,700-square-foot full-service spa, a 1,500-square-foot fitness center, six treatment rooms, an indoor thermal pool, cold plunge, sauna, and steam rooms. A state-of-the-art rooftop observatory and outdoor terrace bar will provide unobstructed access to the Central Idaho Dark Sky Reserve, the first designated preserve of its kind in the U.S. and one of only 12 globally.

Overview

Located at the southeast corner of Main Street and River Street East—the gateway to downtown Ketchum, Idaho—and just minutes from Bald Mountain’s River Run base, this exceptional property will debut as Sun Valley’s first luxury hotel and for-sale residence offering. As part of the Viceroy team, you’ll help bring our signature experiential hospitality to one of North America’s most iconic, year-round mountain destinations.We are seeking an experienced Senior Leisure Sales Manager to join The Observatory Sun Valley, A Viceroy Resort – sales team. The Senior Leisure Sales Manager is directly accountable for driving leisure revenue, market share, and brand presence for our Sun Valley resort hotel. This is a demand-generation leadership role with clear revenue ownership, responsible for delivering measurable results. The ideal candidate brings an entrepreneurial mindset, a robust luxury advisor network, and a proven ability to create demand in priority markets.Location: Flexible (Preferably California or Mountain West, but other key U.S. markets considered based on candidate profile and network strength)

Responsibilities

Revenue Generation & Sales Performance

• Revenue Ownership & Accountability
  • Direct accountability for leisure revenue production in assigned territories, with defined targets tied to pipeline, conversion, and bookings.
  • Success is measured by revenue contribution, not activity volume.
• Demand Generation & Market Penetration
  • Actively create demand in priority markets, not simply managing existing accounts.
  • Develop and execute targeted strategies to penetrate key feeder markets, open new accounts, and drive incremental business.
• Sales Execution Discipline
  • Own the full lifecycle of sales activity: pre-planning, in-market execution, and structured post-visit follow-up with clear conversion tracking.
  • Maintain strong, visible relationships with top-producing accounts through proactive outreach, sales calls, and regular communication.
• Reporting & Accountability
  • Produce accurate and timely reports of appointments, sales calls, and conversion results.
  • Respond to and proactively upsell Viceroy branded experiences and exclusive activations, owning the sales life cycle while collaborating with on property Reservations team & operations.

Luxury Leisure Market Development

• FAM Strategy Ownership
  • Design and execute highly targeted FAM programs with defined objectives, qualified participants, and post-stay conversion plans.
• Luxury Advisor Network
  • Leverage established relationships with top U.S. luxury advisors and agencies; this is critical for success in the role.
• Positioning & Storytelling
  • Translate property positioning into compelling narratives that drive engagement and conversion across all segments.
• Market Intelligence
  • Develop and maintain knowledge of market trends, competition, and customers.
  • Understand the overall market, competitors’ strengths and weaknesses, economic trends, supply and demand, and know how to sell against them.
  • Candidate should be well-versed in luxury ski/mountain destinations and able to differentiate resorts in a competitive landscape. Ability to ski or snowboard is desired and will be an asset to this role.

Strategic Partnerships & Collaboration

• Representat