Program Management Lead - Social Strategy

Thank you for your interest in joining our team! QVC Group, Inc. is a Fortune 500 company with six leading retail brands – QVC®, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road®. We are a live social shopping company that redefines the shopping experience through video-driven commerce on every screen, from smartphones and tablets to laptops and TVs.  

QVC Group brings innovative products, compelling content, and unforgettable moments to millions of shoppers worldwide via social platforms, streaming apps, ecommerce sites and TV channels, making every screen a doorway to discovery, delight and community. 

The Opportunity

Join a brand new team at the QVC Group! The Program Management Lead – Social Strategy takes the lead in understanding the competitive landscape and forming innovative program propositions to optimize influencer engagement, loyalty, and customer outcomes across social platforms such as TikTok and Meta.

The strategist will leverage deep analytical insights to guide decisions, enhance brand visibility, and foster customer advocacy. Collaborating with social platform teams and cross-functional departments, this position ensures alignment of efforts to create cohesive and impactful social media strategies. Additionally, the Program Manager is responsible for translating points of view and findings into compelling narratives and presentations that help drive strategic decisions.

This position is hybrid and based out of West Chester, PA.

Your Impact

• Conduct in-depth research on competitive strategies, social media trends, and influencer engagement practices.

• Identify emerging opportunities and threats in the social selling landscape to inform strategic planning.

• Strategically design and implement effective influencer programs to amplify brand visibility and engage target audiences through authentic partnerships that align with business objectives

• Develop and oversee loyalty program initiatives, ensuring strategies align with business goals to enhance customer retention, advocacy, and satisfaction.

• Utilize data analytics to measure program performance and drive continuous improvement in influencer partnerships and customer loyalty strategies.

• Lead initiatives aimed at enhancing communication, building trust, and strengthening relationships across social platforms.

• Frame research findings into strategic insights that guide decision-making processes.

• Prepare and deliver presentations that highlight opportunities and strategic recommendations

What You Bring

• Bachelor’s degree in Marketing, Business, or a related field

• 8+ year of experience within the social & influencer space

• Proven experience in managing influencer marketing and customer loyalty programs, with a focus on building strategic partnerships and enhancing customer retention through journey mapping and optimization.

• Demonstrated project management skills, effectively handling multiple complex projects, and using data analytics to inform strategic, data-driven decision-making.

Remote work is not permitted in NYC at this time.

#LI-ST4 #LI-hybrid

If you enjoy being a part of a team, creating experiences and delighting customers, you’ll love it here. If you’re excited about retail, media, social, live streaming, technology, customer service, design and more, you’ll find amazing projects to work on. If you want to grow professionally and learn every day, you’ll thrive with us. If you appreciate a company committed to inclusion and belonging for all, you’ll be amazed at what’s available for our team members. We offer a comprehensive Total Rewards package including competitive compensation, health care benefits starting on day 1, 401(k), paid time off, tuition reimbursement, employee assistance program, parental leave, paid volunteer hours, company discounts and much more. Best of all, working with QVC Group means friendly teams, ambitious projects and fast-moving careers! 

For QVC Group, our commitment to inclusion and belonging for all is deeply rooted in Our Principles. They call on us to Drive Progress, Act With Empathy, Be Brave, Embrace the Future, and Do What’s Right so that everyone can thrive. We are co