Marketing Manager

ABOUT US: 

CareQuest Institute for Oral Health® is a national nonprofit championing a more equitable future where every person can reach their full potential through excellent health. We do this through our work in philanthropy, analytics and data insights, health transformation, policy and advocacy, and education as well as our leadership in dental benefits and innovation advancements. We collaborate with thought leaders, health care providers, patients, and local, state, and federal stakeholders, to accelerate oral health care transformation and create a system designed for everyone. To learn more, visit carequest.org.

JOB SUMMARY: 

We are seeking a highly motivated and strategic Marketing Manager to join our team. This role will mainly be dedicated to our Innovation Partners business which is a for-profit subsidiary focused on driving innovation in the oral health industry. The Marketing Manager will be responsible for leading marketing strategy, plan development, and growing the brand across within the oral health community and health care industry.

PRIMARY JOB RESPONSIBILITIES:

• Lead the development and execution of marketing strategies that align with the company’s overall objectives and drive growth in conjunction with internal or external resources.
• Execute full-scale digital marketing projects from concept and execution through measurement and optimization, often working with an agency partner. Partner with other members of the Marketing team to fully activate each opportunity using emails, social media, search, events, advertising, content, and other tactics.
• Create targets for projects to help achieve higher level business KPIs, track progress, and report on each effort. With other marketing managers, develop and maintain dashboards to measure results and report on metrics of success.
• Define and execute paid search and paid social media marketing, display, and retargeting programs. Help acquire new constituents through campaigns.
• Partner with content creators across the organization to develop and implement a content marketing and SEO strategy to drive digital and programmatic KPIs. Guide content optimization through regular A/B testing.
• Expand email lists and social followers, segment audiences, and continue to learn customer interests to help customize content over time in partnership with marketing colleagues.
• Develop contracts, scopes, and manage budgets and relationships with agency partners and vendors that are related to assigned areas and projects.
• Support leaders in the development and distribution of written content, collateral materials, and standard slides that can be used in presentations, and other communications tools used with a variety of stakeholders.
• Represent the organization’s unique points of view with affiliates, partners, and across the enterprise to ensure appropriate alignment. Advise the CareQuest Institute leadership on strategic positioning and opportunities as they arise.
• Serve as a brand ambassador. Help reinforce the organization's brand guidelines, voice, and positioning. 
• Identify and pursue relationships with health care organizations (OPEN Network, academic organizations, Federal and state agencies) to spread the CareQuest Institute messages and communicate the positive impact of our research, programs, and support for industry advancements.
• Stay up-to-date with industry advancements and new marketing technologies, and apply these insights to drive improvements within the organization
• Other duties as needed or required.

JOB QUALIFICATIONS:

Required:

• Bachelor’s Degree in Marketing, Communications, Business, or equivalent, relevant work experience. 
• 5-7 years’ related experience in marketing, communications, project management, or similar, including work across all marketing channels and technologies.
• An understanding of the complex health care industry from health plans, providers, vendors and innovators. 
• Experience with creating and executing marketing and communications plans, including hands on experience with social media (paid and promo), email marketing, direct mail, website content, and list management.
• Experience with HubSpot marketing automation tool (or similar), including customer segmentation and personalization strategies.
• Experience with content management systems (CMS) for basic website authoring.
• Experience with nonprofit marketing related to building or growing nonprofit business strategies, including programs and services.
• Advanced MS Word, Excel, PowerPoint, and Outlook.
• Seasoned in creating and managing timelines, delivery, dependencies, communication across teams. Demonstrated ability to prioritize