Senior Manager, Global Campaign Management - NBA2K

Who We Are

Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms include Visual Concepts, Firaxis, 31st Union, Hangar 13, CatDaddy, Cloud Chamber, and HB Studios. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, problem solvers and doers, are the professional publishing stewards of our growing library of critically acclaimed franchises such as NBA 2K, BioShock, Borderlands, Mafia, Sid Meier’s Civilization, WWE 2K, PGA 2K, XCOM and more.

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We are dedicated to diversity and inclusion and want our community of candidates to reflect this commitment. We encourage all qualified applicants to explore our global positions.

2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

What We Need

2K is looking for a Senior Manager, Global Campaign Management) – NBA 2K. Reporting to the Director, Global Marketing Strategy, the Senior Manager will contribute to global, insights-driven marketing strategies that drive acquisition, engagement, and monetization opportunities for NBA 2K – a live services basketball simulation game celebrating its 25th year.

The ideal candidate will have experience with blockbuster entertainment strategy and execution. You enjoy working collaboratively to create innovative marketing programs with cross-functional publishing teams, development teams, and external agencies based on key consumer insights and established critical metrics for the businesses.

This role supports our business expansion strategy and will actively contribute to the global marketing strategy and executional plans, long and short-term success and deliver business and brand/player results with an insight driven approach. A leader that is intrinsically ‘we’, vs ‘I’, is critical to ensure stability and growth opportunities in the team are developed and maintained.

This role requires someone who is adept at flexing between strategist and a doer who can operate at a tactical level, having the mastery of the subject matter to get the job accomplished, and the collaborator who knows when to call the experts, bringing the right people in at the right time. Building relationships both within and across the team is critical, as well as balancing partnerships and challenging the status quo.

This position can be based in Los Angeles, CA (remote until office is built) or Novato, CA (3 days a week)

What You'll Do

Global Marketing Strategy & Orchestration

• Starting with insights (customer, product, competitor, cultural, macro etc.), be a member of a team that represents the voice of the consumer to cross-functional Production and Growth partners, identifying global audience needs and opportunities that will contribute to how we develop our current and future products and inform our strategic marketing planning with a long-term 5-, 3-, and 1- year global perspective.
• Work closely with the Director/Senior Director, Global Marketing Strategy, along with regional and cross functional teams to build and evolve strategies, define customer journeys, target audience prioritization, product positioning, brand partnership guidelines and activations, cross sell and upsell strategies, innovative ideas and key messaging and content plans.
• Support live service marketing and player engagement strategies by helping to define product roadmaps and marketing opportunities via integrated dev, analytics, marketing, and regional collaboration efforts.

Insight Driven, Channel Optimized and Innovative Content Planning:

• Support 1-2 direct reports in the development of all brand creative including all digital content, key art, packaging, advertising creative (digital and TV), trailers, social media, sales support materials, events/activations, web and point-of-sales materials, ensuring all needs are accounted for and delivered on time.
• Be player and channel first focused to help build content plans that deliver the right message, at the right time and right place, taking care of the conversion channels and messaging as much as the brand channels and messaging. Every touch point