Digital Marketing & Lead Generation Manager

We’re Hiring a Digital Marketing & Lead Generation Specialist!

Position Summary

As a Digital Marketing & Lead Generation Manager, you will play a pivotal role in driving customer acquisition and expanding Paschal’s presence across regional markets. This hands-on position is ideal for an analytically-minded digital marketer focused on lead generation, conversion rate optimization, and maximizing ROI across multiple platforms.

What You’ll Love About Working with Us:

· Competitive Pay with incentives and bonuses

· Paid Time Off and Paid Holidays starting in your first year

· Comprehensive Benefits: Medical, vision, dental, life, accident, and disability insurance

· Retirement Savings with a company match

· Tuition and Training Reimbursement to support your growth

· Company Culture: A team-focused atmosphere centered around our values of respect, integrity, and service

What You’ll Be Doing

· Campaign Management & Optimization: Lead local performance marketing campaigns across paid media platforms (Google PPC, Bing, Meta, HomeAdvisor/ANGI) to acquire new customers and drive platform traffic. Develop strategies, monitor performance, and apply data-driven optimizations to achieve business goals.

· Local Market Collaboration: Work closely with General Managers to tailor campaigns to local market dynamics, ensuring lead quality aligns with operational goals.

· Data-Driven Insights & Reporting: Regularly track metrics, analyze data, and identify areas for improvement to enhance customer lifetime value and reduce acquisition costs.

· Continuous Testing & Refinement: Conduct A/B testing and optimize multi-channel media mix, ad delivery, and landing page performance to maximize activations.

· Creative Collaboration: Work with internal and external teams to create compelling ad content, with an emphasis on UX and social media writing skills.

Successful Candidate Must Possess:

· Bachelor’s degree in Marketing or a related field with 3-5 years of experience in performance marketing and lead generation.

· Proficiency in digital marketing channels and CRM tools (e.g., Google Ads, Bing, Facebook, HubSpot; ServiceTitan experience a plus).

· Strong analytical and data interpretation skills with the ability to translate insights into action.

· Excellent verbal and written communication skills to effectively report on metrics, insights, and strategies.

· Adaptability and resourcefulness in a fast-paced environment, with a collaborative team spirit.

Why Join Us?

Driven, determined, and ready for a challenge? We’re looking for individuals who are as committed to excellence as we are. At Paschal, you won’t find a typical job – you’ll find an opportunity to build something meaningful, something lasting, alongside a team that’s as relentless as you are.

Our path isn’t always easy. We’re independent, focused on the long term, and fully invested in our people. This is a place for those who thrive in a world-class culture of collaboration, who see challenges as stepping stones, and who take pride in pushing boundaries.

If you’re ready to roll up your sleeves and join a team where your impact matters, where growth is both personal and collective, then Paschal is the place for you. Together, we’re not just doing a job; we’re building a legacy. Are you ready to be part of it?

Paschal Home Services, LLC. provides equal employment opportunities to all employees and applicants, ensuring a discrimination-free workplace where diversity and inclusion are valued.