Marketing Operations Director

Rithum™ is the world’s most trusted commerce network, accelerating how brands, suppliers, and retailers work together to deliver seamless e-commerce experiences. We provide an unmatched platform for brands and retailers, enabling them to accelerate growth, optimize operations across channels, scale product offerings and enhance margins.

Today, more than 40,000 companies trust Rithum to grow their business across hundreds of channels, representing over $50 billion in annual GMV. Using our commerce, marketing, and delivery solutions, our customers create optimized consumer shopping journeys from beginning to end.

 

Overview

As the Marketing Operations Director, you will be instrumental in executing Rithum’s global marketing automation strategy by owning the company’s marketing technology stack, managing technical campaign execution and establishing tracking & data workflows that drive marketing performance. You’ll collaborate with cross-functional teams, lead a high-performing global team and manage key platforms to optimize and scale our marketing initiatives. Your expertise in B2B SaaS, advanced automation and technical marketing will empower Rithum to elevate marketing performance, streamline operations and deliver measurable results that support our growth objectives.

 

Responsibilities

• Execute Global Strategy: Shape and implement a global marketing operations and technology structure that aligns with Rithum’s business objectives– driving lead generation, marketing sourced opportunities, marketing qualified leads (MQL), marketing qualified accounts (MQA), pipeline, bookings and customer expansion.
• Design & Manage Campaigns: Provide operational and strategic input by collaborating with other department leads across demand generation, ABM, brand, product and customer marketing. Build and deploy these campaigns leveraging your team and personal expertise.
• Platform Optimization and Integration: Oversee the selection, integration and ongoing optimization of marketing technology platforms, ensuring seamless alignment with CRM (Salesforce), ABM (6sense), marketing automation (Marketo) and other key tools to improve the quality of campaign execution and tracking.
• Inform Actionable Insights: Work collaboratively with revenue operations and data analysts to build the marketing inputs that flow into our analytics platforms and functions (MA, CRM, BI, ETL, AI), resulting in performance dashboards and informed business decisions.
• Cross-Functional Alignment & Lead Mgmnt: Partner with Demand Generation, Sales Development, Sales Enablement and Revenue Operations to align marketing strategies and lead management processes, enhancing lead quality, routing and performance metrics.
• ABM & Sales Intelligence: Collaborate with Sales Enablement & Demand Generation teams to help build and deliver ABM insights to sales, including account level intent signals, first party digital behavior and predictive funnel analytics.
• Internal Training and Enablement: Train cross-functional teams on marketing automation tools, best practices and platform capabilities to support organizational goals.
• Budget Management: Manage and optimize the marketing technology budget, ensuring cost-efficiency and maximizing return on investment.
• Data Integrity, Compliance and Process: Ensure data accuracy and regulatory compliance within marketing platforms. Regularly evaluate and enhance marketing automation processes, driving scalability and efficiency across marketing initiatives and ensuring seamless operational performance.

 

Qualifications 

Minimum Qualifications  

• 10+ years of experience in marketing operations, ideally within global B2B SaaS environments with demonstrated success in executing high-growth, scalable strategies.
• Deep hands-on experience using the following technologies: Marketing Automation (Marketo), CRM (Salesforce), ABM (6Sense).
• Proven ability to execute multi-channel marketing campaigns, including email marketing, lead nurturing and customer engagement initiatives.
• Deep expertise in data management, analytics and reporting with a track record of turning data into actionable business insights that drive measurable growth.
• Exceptional communication, project management and problem-solving skills with a proven ability to build cross-functional relationships in a fast-paced setting.
• Financial acumen with experience managing budgets and achieving ROI on marketing technology investments.

Preferred Qualifications 

• Bachelor’s degree in marketing, business, or a related fiel