Senior Staff Product Manager - Small Business Health

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Intuit is a global technology platform company that helps our customers and communities overcome their most important financial challenges. We help give over 50 million consumers, small business, and self-employed customers around the world the opportunity to prosper.

Overview

The Mission

Small businesses fuel the global economy. In the US alone, they employ 60% of the workforce and create 80% of new jobs. Yet, the odds are stacked against them: one in two fails within five years. One of the most severe challenges a small business faces is managing their cash flow: balancing inflows and outflows, late customer payments, funding growth, and making payroll, all while hoping there is enough left over for profit or a rainy day. At QuickBooks, we aren’t just building software; we are increasing the survival rate of entrepreneurship globally.

The Opportunity

Most small business owners are flying blind, watching their bank balance and hoping it all adds up while they focus on the most important things - serving their customers. That comes at the expense of a clear view of their true business health and the levers they can pull to improve it. Aside from expensive financial advisors, there isn’t a clear place to turn.

Small Business Health is our answer to that. It’s a portfolio of insights, actions, and “done for you” experiences that give businesses a real-time picture of what’s working, what’s not, and what to do about it. The closest analogy is Credit Karma, but for small businesses: genuinely useful, deeply personalized, and compelling enough that people come back on their own.

This is also a growth platform. For existing QuickBooks customers, it creates a new reason to engage daily instead of quarterly. For businesses outside our ecosystem – the ones who aren’t shopping for software but do want to understand their finances – it opens a front door we’ve never had before. We earn the relationship by being useful first.

And yes, there’s a business model here. Quickbooks’ ecosystem of products exists to solve the pain points and onerous jobs holding businesses back from growth. Businesses who understand their borrowing power - and the actions to qualify for more or better rates - are likely to access funding from Quickbooks Capital. There are no shortage of ways to monetize, but our north star is delivering an exceptionally engaging experience that businesses return to for the value of the insights and actions alone. 

We need a Senior Staff PM who has built something like this before: a consumer-grade insights product, at scale, that people actually use. A PM who deeply understands engagement loops and consumer growth product best practices. Someone who can own the vision, align the org, and stay close enough to the customer to know when the map needs to change.

Responsibilities

• Own the multi-year vision and strategy for Small Business Health – including what the product is, who it serves beyond our existing customer base, and how it creates durable value for QuickBooks.

• Define + drive the key metrics - engagement, retention, and the Quickbooks product attach rate.

• Build the front-door experience for net-new customer acquisition, partnering closely with product marketing and user acquisition. Launch a standalone product that earns trust with businesses who aren’t looking to buy software

• Deeply understand our customers - learn into the most compelling customer segments to serve through direct engagement with business owners of all stripes. Leverage research, quantitative, and qualitative data to build the foundation for this new product.

• Set the tempo for speed and experimentation - leveraging AI to accelerate analyses, rapid prototyping and experimentation, and cross-functional operations. 

• Get the org aligned. This role touches QuickBooks, Capital, and platform teams. You’ll need to build real buy-in at the senior level to resource and scale a new product category.

Qualifications