Principal Business Development

Job Description:

AT&T is on a mission to shape the future of connectivity and customer engagement like never before. As the digital landscape evolves, so do we—constantly exploring bold, new avenues to reach customers and drive growth. That’s why we’re forming a new, cutting-edge team dedicated to identifying emerging trends, unlocking untapped audience segments, and leveraging innovative influencer and partnership strategies to set AT&T apart from the competition. In a world where others are doubling down on celebrity collaborations, AT&T is taking it a step further—combining cultural relevance, forward-thinking partnerships, and data-driven insights to lead the market. If you’re ready to be part of this new initiative and make a lasting impact, join us as we redefine the future of engagement.

Role Overview:
We are looking for a strategic, innovative leader to help us discover and build the next wave of influencer and partnership strategies that drive AT&T’s growth. As the Principal Business Development, you will play a critical role in developing and executing high-impact strategies to reach emerging and untapped market segments. You will leverage the e^3 playbook (explore, experiment, evolve) to explore and discover influencers, creators, and brand partners who can help us reach and engage audiences in culturally relevant ways.

Key Responsibilities:

Influencer & Partnership Identification

• Lead the development of strategies to identify, evaluate, and prioritize the next wave of influencers and partners that align with future vision.
• Assess the cultural relevance, engagement potential, and strategic value of influencers across various platforms to reach new demographics.
• Collaborate with cross-functional teams to align partnership strategies with broader business objectives.

Explore & Unlock New Market Opportunities

• Conduct in-depth research and data analysis to pinpoint emerging consumer behaviors, digital platforms, and audience segments that align with AT&T’s strategic goals.
• Design and implement strategies to reach and resonate with under-served and high-potential audiences, driving customer acquisition.
• Serve as a thought leader, driving cross-functional collaboration and advocating for innovative approaches to partnership development.

Strategic Planning & Business Case Development

• Build comprehensive business cases to evaluate the ROI and strategic value of new partnership opportunities, ensuring alignment with AT&T’s growth objectives.
• Utilize data-driven insights to develop financial models that assess the potential impact of influencer collaborations on market expansion and profitability.
• Present high-impact strategic recommendations to leadership, supported by insights on cultural trends, market opportunities, and influencer potential.

Agile Project Management

• Apply the e^3 playbook to explore bold new ideas, experiment with emerging influencers, and evolve strategies based on real-time learning.
• Continuously optimize influencer outreach strategies based on performance metrics, consumer feedback, and industry shifts.
• Partner with internal stakeholders in product development and finance to align on strategic priorities and execute initiatives seamlessly.

Required Qualifications:

• Bachelor’s degree in Business, Marketing, Strategy, or a related field; MBA preferred.
• -7+ years of experience in strategy, partnerships, or business development, preferably in consumer tech, telecommunications, or digital marketing.
• Proven experience in identifying and cultivating influencer relationships and partnerships that drive growth.
• Strong analytical skills with a proven ability to develop business cases, financial models, and market segmentation strategies.
• Deep understanding of digital marketing, cultural trends, and consumer behavior

Supervisory: No

Locations: Dallas, TX

Relocation assistance is not available.

Ready to work 5 days in the office per week

Our Principal Business Development earn between 143,800.00 - 215,800.00 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Joining our team comes with