Senior Email Marketing Manager

Here at Appian, our values of Intensity and Excellence define who we are. We set high standards and live up to them, ensuring that everything we do is done with care and quality. We approach every challenge with ambition and commitment, holding ourselves and each other accountable to achieve the best results. When you join Appian, you’ll be part of a passionate team dedicated to accomplishing hard things, together.

Appian is seeking a strategic and technical Senior Email Marketing Manager to lead our global email ecosystem. This role is responsible for the overarching marketing email strategy, ensuring high-standard domain health, and architecting sophisticated nurture programs that align with our global marketing campaign framework. You will define the governance for audience segmentation, send frequency, and list hierarchies to ensure a premium experience for our subscribers. You will be the strategic lead ensuring all email communications drive meaningful engagement and pipeline acceleration.

Key Responsibilities

Email Strategy & Governance:

• Develop and implement a comprehensive global email marketing strategy, including rules for audience targeting and send cadences.
• Establish and manage complex list hierarchies, suppression rules, and exclusion logic to prevent database fatigue.
• Oversee the end-to-end email content calendar to ensure alignment with overall marketing and business objectives.

Nurture Program Development:

• Architect and optimize automated nurture series that align with the global marketing campaign strategy and buyer journey.
• Collaborate with Global Campaign Managers to ensure email nurtures are integrated into larger, cross-functional marketing initiatives.
• Utilize data-driven insights from email campaigns to influence future campaign themes and audience segmentation.

Deliverability & Domain Health:

• Manage and protect global domain health, including monitoring opt-in/opt-out trends and managing batch sending protocols.
• Ensure compliance with global data privacy regulations, such as GDPR and CCPA, across all email communications.
• Conduct regular audits of email deliverability and performance, identifying areas for technical optimization.

Cross-Functional Leadership:

• Provide strategic guidance to team members responsible for point-in-time and nurture email execution.
• Collaborate with marketing operations to ensure seamless data flow between Marketo and other sales enablement tools.

About You

• Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Experience: 7+ years of related experience in email marketing, with a deep focus on B2B technology.
• Technical Expertise: Advanced, hands-on experience with Marketo is a must.
• Strategic Mindset: Proven track record of developing global email strategies and managing complex automation workflows.
• Analytical Skills: Strong ability to interpret email metrics and translate them into actionable insights for the broader marketing team.
• Communication: Excellent written and verbal communication skills, with a focus on stakeholder management and enablement.

The base salary for this role is between $100,000–$200,000 per year and represents a good faith and reasonable estimate of the range at the time of posting. Actual compensation will be dependent on a number of factors including, but not limited to, the candidate’s relevant work experience, qualifications, internal peer equity, and market and business conditions that exist when extending an offer. A discretionary bonus may be awarded in recognition of individual and company performance.

In addition, Appian provides generous benefits offerings that include a 401(k) plan with company match, flexible time off, paid parental leave, medical, dental, and vision plans, life insurance, disability insurance, wellness programs, flexible spending accounts, health savings account contributions, an employee referral bonus program, and learning and development resources. Certain positions may be eligible for equity awards. 

Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation, commission, bonus, or benefit plans.

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Tools and Resources 

• Training and Development: During onboarding, we focus on equipping new hires with the skills and knowledge for success through department-specific training. Continuous learning is a central focus at Appian, with dedicated mentorship and the First-Friend program being widely utilized resources for new h