Manager, Creative, Video Post Production, Salt Lake City, UT

If you’re passionate about building a better future for individuals, communities, and our country—and you’re committed to working hard to play your part in building that future—consider WGU as the next step in your career.

Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.

The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.

At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is:
 

Pay Range: $91,800.00 - $151,400.00

Job Description

About the Role

As a Manager, Creative with WGU, you will collaborate with cross-functional teams to execute messaging strategies, oversee creative development, and lead a high-performing team to deliver innovative campaigns aligned with strategic objectives. Key responsibilities include providing clear and constructive feedback, managing workloads through Workfront, and aligning resources with the marketing calendar. The role also emphasizes building strong partnerships across teams, maintaining brand standards, and fostering team development through coaching and feedback.

What You Will Do

• Function as a gatekeeper for the University’s voice and visual identity across all marketing assets.

• Maintain a high level of understanding of legal standards, the voice and visual identity of the university, schools and programs, different marketing channels and media types and how they are utilized, and the different audiences.

• Collaborate with partners across Marketing and other organizations to execute brand and messaging strategies on behalf of the business lines they represent.

• Lead a team in translating creative briefs into innovative, actionable messaging that meets target objectives.

• Hire, develop, and inspire a high performing team.

• Responsible for guiding direct reports and providing clear, honest, constructive real-time feedback to hone team skills and build capabilities.

• Must be able to objectively review creative for accuracy, voice and visual identity consistency, brand standards, and to ensure project objectives are met based on the creative brief.

• Must be comfortable providing clear and constructive feedback across the team.

• Assign and review tickets in Workfront, a project management system.

• Track and monitor team workload and bandwidth to maintain even distribution of work and projects across the team.

• Assign projects based on project alignment and skills.

• Maintain awareness of the marketing calendar and plan resources accordingly.

• Establish and maintain a highly collaborative and functional partnership with other discipline leads, team members, and external stakeholders.

• Performs other job-related duties as assigned.

Knowledge, Skills, and Abilities You'll Need to Be Successful

• Deep creative development experience, including end-to-end campaign design across multiple channels, bringing copy, design, and production together to develop a polished final product.

• Knowledge of best practices for utilizing technology.

• Must be able to clearly communicate both verbally and in writing with staff at all levels of the university.

• Must be a strong communicator and be willing to meet regularly with teams and individuals as needed. Must have strong written and oral communication skills.

• Comfort directing others in executing on a creative brief, analyzing work, and providing clear and constructive feedback.

• Exceptional project management and organization skills. working directly with project managers and producers

• Direct people leadership, including hiring, coaching, and managing to achieve performance targets.

• Ability to drive and influence others to act without direct reporting authority.

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