Senior Digital Analyst, Consumer Analytics

At Definitive Healthcare, our passion is to transform data, analytics and expertise into healthcare commercial intelligence. We help clients uncover the right markets, opportunities and people, so they can shape tomorrow’s healthcare industry. Our SaaS platform creates new paths to commercial success in the healthcare market, so companies can identify where to go next.  

Our employees are kind, collaborative, energetic, approachable and driven. On top of that, we value the unique perspectives, backgrounds and voices of our employees. Why? Because their diverse experiences drive new ideas and help us build a better community. 

For over 10 years, we’ve built a collaborative culture driven by employees who share a passion for improving the healthcare ecosystem, enjoy giving back to the local community and value diversity and inclusion.  

One of the hallmarks of our culture is our commitment to community service. Through the DefinitiveCares program, employees can work with their choice of more than 40 charitable organizations, supporting causes from hunger and homelessness to healthcare, LGBTQ+ issues, racial justice, women’s initiatives and more. 2021 marked the sixth year that we had 100% employee participation in DefinitiveCares. 

We also provide a range of opportunities for employees to connect with each other. Employees can join any of our employee run affinity groups supporting causes such as women’s empowerment, LGBTQ+, Black, indigenous and people of color (BIPOC), disabilities and working parents and potential for many more. Affinity groups often enable greater education companywide through training, events and speaker series. 

We’re also a great place to work. For five years in a row, we’ve been recognized by the Boston Business Journal and the Boston Globe as a best place to work in Massachusetts. In 2022, Energage recognized us for Culture Excellence in Compensation & Benefits, Innovation, Great Leadership, Purpose & Value and Work-Life Flexibility! 

Think you’d be a good addition to our team? Explore our available positions here. We’d love the chance to get to know you.  

What you'll do:

• Population Intelligence: Work with all population intelligence & activation clients to educate clients and pull audiences for both delivery to clients and for activation scenarios in Liveramp.
• Customer engagement: Attend recurring meeting cadence with customers to provide status updates, provide technical recommendations and solicit feedback to ensure alignment.
• Process Optimization - Identify opportunities to streamline Population Intelligence workflows and implement best practices to improve overall efficiency.
• Activation:
  • Onboard audiences for campaign activation.
  • Manage audience distribution across all activation clients.
• Cross-functional Collaboration:
  • Work with Sales to assist in pulling content for proof of concepts (POC’s)
  • Communicate with Data Engineering to investigate discrepancies with data load (e.g. missing/incomplete data)
  • Collaborate with data science and product team to identify future enhancements to product and models and provide feedback on a user perspective on future enhancements
  • Communications with vendor regarding data quality issues
  • Assist support in addressing miscellaneous population intelligence inquiries and support tickets
  • Ensure proper set up of users and client organizations prior to kick off
  • Delivery of audiences and consumer analytics as required by clients
  • Work with vendors for purchase of emails to append to consumer records
• External Partner relationships:
  • Work with external agency and vendor partners as needed to efficiently launch marketing campaigns
  • Partner with external SI teams to ensure integration teams are executing and fulfilling client needs

 

What you'll need: Healthcare Marketing Background Preferred

• Bachelor's Degree 
• Proven expertise in marketing analytics, with a strong understanding of consumer behavior
• Strong ability to translate complex analytical concepts into clear, actionable insights for non-technical stakeholders
• Excellent communication skills, including the ability to write clear documentation and deliver engaging training materials
• Ability to work in a cross-functional, fast-paced environment
• Strong project management skills with a track record of drivin