Director, Analytics

About The Role:
Zeno Group is seeking a Director of Analytics to join our team. At Zeno, we harness the power of data and storytelling to deliver Performance Communications solutions for our clients. As a key team member on the data & analytics team, you will develop and market these services across a portfolio of clients ranging from corporate to consumer as well as healthcare.
The main function of an individual in this role is to help drive the team forward. She/he will be actively managing multiple projects/programs across several clients and needs to think both strategically as well as be willing to get their hands dirty with the more tactical nature of the business. Leveraging advanced analytics and emerging AI tools, this individual will uncover insights that inform strategy, optimize performance and drive measurable impact. She/he will oversee client deliverables, manage budgets, and create estimates as incremental work is solidified. The individual should have managerial experience and should be a proven leader with relevant analytics experience. 

Responsibilities:

• Oversee data & analytics initiatives, ensuring quality work, deadline and budget adherence.
• Capitalize on your expertise to provide innovative measurement solutions to uncover key business insights and actionable optimizations across all marketing initiatives. (i.e., paid, earned and owned).
• Evaluate the feasibility of complex programs and help chart the course to success based on irrefutable data and evidence.
• Help mentor, manage and work side-by-side with junior team members.
• Demonstrate passion and commitment to elevate and expand data and analytics capabilities by inspiring and educating key internal and external stakeholders.
• Positive attitude and proven ability to work with others across the agency through challenging work assignments providing ongoing support as well as managing quick turn asks for high-expectation clients.
• Promote cross-functional collaboration as a strong and active partner across teams (i.e., strategy, creative, buying, account), using data driven insights to provide strategic, creative and tactical client business solutions.
• Liaise with different stakeholders, develop solutions that are additive and push work across paid media with a keen eye for best-in-class communications.
• Articulate a clear point of view regarding performance media solutions, breaking down complex concepts into services and outcomes that drive results for clients.

Qualifications:

• At least 6-7 years of hands-on data management and data analytic experience in a client-facing paid media or marketing role.
• At least 2-3 years of experience managing people and/or teams.
• Solid understanding of programming foundations and ability to understand data structures.
• Strong understanding of marketing initiatives and the various metrics that are associated with them, with a particular focus in earned, digital and social metrics.
• Comfort with ambiguity, variability, and change in business requirements.
• Possess the skills to generate multiple effective solutions that address specific data and analytic needs.
• Be able to build presentation materials and present in an articulate and easy-to-understand fashion to director, VP, and C-suite level clients with a clear storyline that addresses client business needs.
• Needs to be comfortable in generating multiple solutions to data analysis and data display challenges.
• Ability to conceptualize and perform data analysis and have experience generating custom reports; knowledge of Excel required.
• Must be able to manage multiple projects independently and prioritize tasks. 
• Detail oriented with the ability to pay close attention to accuracy of personal work and work of others. 
• Must possess skills to create data visualizations using Tableau, Google Data Studio.
• Must have excellent verbal communication and writing skills and be able to clearly, effectively and appropriately for the intended purpose and audience.
• Experience with digital or PR tools a plus, such as: Google Analytics (GA4), Facebook Ads Manager, TikTok, Instagram, Sprout Social, Onclusive, Talkwalker, Cision, Meltwater, Profound, Muck Rack, Tableau Prep, Alteryx, FiveTran, etc.

Additional Qualifications:

• Experience with Generative Engine Optimization (GEO) or SEO background / experience.
• Experience with Organic Social reporting.

ABOUT USZeno Group is the fiercely independent and global, integrated communications agency, born from PR. We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our "Fearless Pursuit of the Unexpected," we push th