Senior Paid Media Manager

FloSports has led the way in establishing a world-class digital streaming experience for millions of fans, families, and athletes of underserved sports. Imagine creating a digital platform that unites the casual fan with the most dedicated spectator, both experiencing thrilling live events from around the world with interactive features, real time analytics, powerful broadcast technology, and more. Combine that with our unique original sports content ranging from breaking news and expert commentary to feature films, documentaries, and multi-episodic series. That’s what FloSports is all about. We have successfully revolutionized the global sports media industry- the result of creating a diverse team of technologists and die-hard wrestlers, creators and devoted cheerleading experts, designers and hockey enthusiasts, communicators and motorsport fanatics, producers and casual sports fans… united by a shared passion to delight the underrepresented communities we serve. We are creating the essential destination for our sports and we’re looking for people like you to help us!

THE ROLE:

As a key member of the performance marketing team, you will drive new subscriber growth through effective marketing strategies and channels. The role requires expertise in paid digital marketing, focusing primarily on Meta and YouTube Ads while overseeing additional social, display, and video platforms. You will be responsible for both developing and executing high-impact paid social and display strategies for FloSports, including hands-on campaign management and optimization. This position is based in Austin, Texas.

Reporting to the Sr. Director of Performance Marketing, you should have a data-driven, entrepreneurial mindset and be highly collaborative. We're looking for someone with strong grit and intellectual curiosity who thrives on solving complex challenges. Your success in this position will be measured by your ability to build scalable campaign portfolios through cutting-edge ad product expansion, ad technology, a test-and-learn agenda, and a focus on performance versus plan. You are expected to drive growth across different customer segments and sports verticals while maintaining a healthy ROI.

The Sr. Manager, Paid Media oversees all aspects of channel optimization, including strategic planning, day-to-day campaign execution, and alignment with supporting teams. Key responsibilities include developing paid media budget tracking and accountability with the Sr. Director, establishing KPIs and benchmarks, creating experimentation roadmaps, managing creative requests across multiple sports and campaigns, and reporting performance to senior leadership and cross-functional stakeholders.This role will focus on key performance metrics including:

• Customer Acquisition Cost optimization across channels and campaigns

• New customer acquisition growth along with channel and audience diversification

• ROI performance of marketing experiments and stretch projects

RESPONSIBILITIES:

• Build and manage campaigns across Meta Ads, YouTube Ads, and GDN, with potential expansion into experimental platforms like Tiktok, Snapchat, Programmatic, X, Reddit, CTV, and other video or display ad platforms.

• Drive all aspects of campaign execution, from initial campaign setup through optimization and reporting.

• Establish and monitor performance goals across platforms, tactics, and verticals based on historical data and trends, while optimizing campaigns daily to meet KPIs.

• Partner with cross-functional marketing teams to ensure campaign planning aligns with strategic vision and target audiences.

• Strengthen creative development by implementing best practices while maintaining close collaboration with the creative team and incorporating insights from sports subject matter experts and partners to develop targeted strategies.

• Show adaptability and reliability in our "always-on" marketing environment by monitoring weekend events and quickly responding to unexpected changes like weather delays, schedule shifts, and new contracts.

• Deliver clear, actionable insights during weekly and monthly business reviews, effectively communicating performance metrics to all departments.

• Support the Performance Marketing team with Paid Search platforms (Google Ads, Bing Ads), working alongside the dedicated Paid Search manager when required.

• Foster a test-and-learn mindset by leading experiments with new ad formats, audience targeting strategies, and creative approaches to continuously improve campaign performance and efficiency.

KNOWLEDGE, SKILLS, AND ABILITIES:

• 6+ years of experience managing and scaling large B2C paid social and display advertising campaigns in high-gr