Senior Copywriter, Branding & Packaging (TNF Global)

At The North Face we dare to lead the world forward through Exploration. We were born to Explore, Disrupt and to Lead. We were born to Love Wild Places and to Spark Curiosity. We believe that exploration is a mindset - both on the mountain and off the mountain - and it infuses everything we do. As a community of explorers, we stay curious about new ideas, places, and people. 

So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with a team of adventure-loving people, The North Face just may be the place for you.  

To learn more about our values and our culture, visit The North Face Careers or www.thenorthface.com.  

What will you do? 

A day in the life of a Senior Copywriter, Branding & Packaging at The North Face looks a little like this: 

As a member of TNF Brand Identity team, you will report into the Director, Branding and Packaging. You will drive consistency of voice across apparel, equipment and footwear categories and seasonal product communication across all channels. You will partner with Product teams, Legal, Testing, Stewardship and Sustainability to develop best-in-class copy to support business priorities and strategy. The Senior Copywriter will manage external copywriting and translation agencies.

• Communicate product distinction in the marketplace by highlighting product features, benefits and technologies across all channels.
• Create and enforce the brand voice and tone for product copy including product naming, descriptions and innovative technologies.
• Spearhead global legal review and approval process for all product copy.
• Manage an external translation partner matrix to ensure copy is consistent across the globe, in all languages.
• Own global brand copy guideline standards.
• Partner with product creation teams to learn seasonal product lines and technologies to effectively craft concise product descriptions.
• Create and maintain a content database for all product copy and technologies.
• Responsible for the editing and proofreading of extensive technical content and specifications for accuracy.

Create copy for use in promotional materials, create headlines and text for product marketing materials. Ensure materials are consistent with brand voice guidelines. Work across departments to tailor messages to range of audience segments.

Under general direction:

• Write copy for complex marketing campaigns that will leverage a wide range of media, such as advertising, brochures, catalog, direct mail, sales scripts and web
• Facilitate discussions with product / brand owners to define audience and create compelling copy that is crisp, clear and error-free
• Establish style guide to be used across the organization 

What do you need to succeed? 

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 7+ years of experience and professional achievements. 

The foundation skills you will need in this position are: 

• Bachelor’s degree in English, Communications, Journalism or related field
• 7+ years of experience in technical and creative writing experience, preferably within the Outdoor industry or related field.
• Excellent written and verbal communication skills.
• Detailed oriented with an exceptional talent for proofreading.
• Exceptional command of the English language; additional fluency in another language is a plus, but not necessary.
• Proficiency required in Word, Excel, Acrobat and PowerPoint on MAC platform.
• Excellent collaboration skills and an ability to manage multiple timelines and deadlines.
• Proactive approach to identifying the root cause of issues, seeking the best solutions with a value driven commitment to do what is right.
• High degree of agility and adaptability
• Growth mindset and enthusiasm for learning new tools and problem-solving.
• Passion for your work equal to your passion for getting outside and living it.

What do we offer you?