Product Marketing Director, Payments

The world of digital assets is accelerating in speed, magnitude, and complexity, opening the door to new ways for leveraging the blockchain. Fireblocks’ platform and network provide the simplest and most secure way for companies to work with digital assets and it trusted by some of the largest financial institutions, banks, globally-recognized brands, and Web3 companies in the world, including BNY Mellon, BNP Paribas, ANZ Bank, Revolut, and thousands more. 

About the Team

We’re expanding our world‑class product marketing team with a curious, versatile, and impact-seeking product marketer. Do you love the tech in tech product marketing? Are you a natural storytellers who happens to be passionate about the role digital assets play in the global financial markets?  As part of the Fireblocks product marketing team, you'll define positioning, lead go-to-market strategy, and collaborate cross-functionally to demonstrate the value of Fireblocks’ solutions to a customer base equally excited about the market opportunity. 

As our Product Marketing Director for Payments, you'll own go-to-market strategy for Fireblocks' payments infrastructure and network solutions. You'll position how Fireblocks enables payment service providers, remittance companies, and cross-border payment platforms to move money globally with speed, security, and transparency that traditional rails can't match. This role requires deep understanding of payments ecosystems, network effects, and the regulatory landscape shaping the future of global money movement.

What You'll Do

• Own the Payments Vertical: Develop deep expertise in payment service providers, remittance platforms, cross-border payments, and stablecoin infrastructure as your primary focus areas.
• Drive Go-to-Market Strategy: Define and execute precision GTM strategies for payments solutions, driving pipeline growth, adoption, and revenue within PSPs, payment networks, and remittance companies.
• Become an Expert: Maintain competitive and market trend expertise in blockchain-based payments, stablecoin infrastructure, cross-border settlement, and traditional payment rails. Work closely with the competitive and research team, maintain an always-learning mentality, and attend payments-industry events as needed and desired.
• Craft Messaging & Positioning: Develop clear, compelling, and competitive value propositions that speak to payment companies, PSPs, and financial institutions transforming how money moves globally.
• Enable Sales on Complex Payment Use Cases: Develop sales enablement content that helps teams articulate Fireblocks' value for instant settlement, multi-currency treasury management, and regulatory compliance.
• Partner with Payments Ecosystem: Build relationships with stablecoin issuers, payment networks, and regulatory bodies to inform product strategy and market positioning.

What You'll Bring

• 8-10+ years of Product Marketing experience in payments, fintech, or financial infrastructure 
• Payments Expertise: Deep understanding of payment rails, cross-border payments, settlement systems, remittance flows, or payment network dynamics. Experience marketing to PSPs, payment platforms, or financial institutions preferred.
• Industry Storytelling: Exceptional ability to simplify and elevate messaging for complex platforms within a highly dynamic ecosystem. Proven track record creating compelling narratives around infrastructure and network effects.
• Market Knowledge: Experience and interest in cryptocurrency, digital assets, stablecoins, and the blockchains powering global financial transformation. (If you don't have blockchain experience but are deeply curious and fast-learning, we want to hear from you.)
• Strategic & Tactical Agility: Entrepreneurial mindset with a track record of driving results through innovative strategies and flawless execution. Comfortable being hands-on creating content while also thinking strategically about market positioning.
• Cross-Functional Influence: Proven ability to align Product, Sales, and Customer Success to deliver GTM excellence. Experience influencing product roadmap based on market insights and competitive intelligence.
• Content Development: Strong writing, storytelling, and content creation skills to support marketing and enablement initiatives. Portfolio of work samples (solution briefs, positioning docs, launch materials) required.
• Analytical Mindset: Ability to define success metrics a