Exemption Status:

United States of America (Exempt)

$296,559 - $437,424 - $578,288

“Pay scale information is not necessarily reflective of actual compensation that may be earned, nor a promise of any specific pay for any selected candidate or employee, which is always dependent on actual experience, education, qualifications, and other factors.  A full review of our comprehensive pay and benefits will be discussed at the offer stage with the selected candidate.”

This position is not eligible for Sponsorship.

MedImpact Healthcare Systems, Inc. is looking for extraordinary people to join our team!

Why join MedImpact? Because our success is dependent on you; innovative professionals with top notch skills who thrive on opportunity, high performance, and teamwork. We look for individuals who want to work on a team that cares about making a difference in the value of healthcare.

At MedImpact, we deliver leading edge pharmaceutical and technology related solutions that dramatically improve the value of health care. We provide superior outcomes to those we serve through innovative products, systems, and services that provide transparency and promote choice in decision making. Our vision is to set the standard in providing solutions that optimize satisfaction, service, cost, and quality in the healthcare industry. We are the premier Pharmacy Benefits Management solution!

Job Description

Summary

The Senior Vice President (SVP), Marketing and Digital Strategy leads enterprise marketing and digital strategy across MedImpact’s PBM platform and healthcare portfolio. Drives brand positioning, demand generation, and revenue growth through aligned, data-driven practices, while overseeing marketing investment, programs, and teams.

This role connects market and digital strategy directly to revenue performance, leading enterprise growth, digital transformation, and a unified customer strategy. Defines and elevates MedImpact’s enterprise narrative and directly impacts growth, differentiation, and long-term value creation.

Essential Duties and Responsibilities include the following. Other duties may be assigned.

Growth & Demand Generation

• Lead multi-channel demand generation across PBM, specialty pharmacy, and digital health, with a focus on digital-first growth strategies.
• Partner with sales to drive pipeline growth, conversion, and revenue impact.
• Own and drive marketing’s contribution to revenue, pipeline, and customer acquisition.
• Implement advanced segmentation and digital targeting across key audiences.
• Optimize performance through analytics, attribution, and continuous campaign refinement.
• Lead digital sales enablement, including content, tools, and platforms that support conversion.

Enterprise Brand & Positioning

• Lead a unified brand and digital experience strategy reinforcing MedImpact’s leadership in PBM transparency, clinical excellence, and innovation.
• Define portfolio brand architecture balancing enterprise alignment and business unit differentiation.
• Ensure consistent brand and digital execution across all channels and customer touchpoints.
• Leverage customer, market, and digital insights to inform strategy, positioning, and innovation.
• Define and strengthen competitive positioning in a dynamic healthcare landscape.

Portfolio Expansion & Integration

• Develop scalable marketing and digital integration strategies for acquisitions.
• Align go-to-market and digital strategies across portfolio companies.
• Identify and drive cross-sell and bundled solution opportunities.
• Position the portfolio as an integrated, value-driven healthcare platform.
• Establish governance models to ensure alignment across enterprise and portfolio brands.

Leadership & Culture

• Build and lead a high-performing enterprise marketing and digital organization aligned to strategic growth priorities.
• Attract, develop, and retain top-tier talent across digital, brand, product marketing, and analytics.
• Establish a culture of accountability, innovation, and measurable business impact.
• Drive performance aligned to enterprise growth, revenue, and value creation.

Product & Clinical Marketing

• Define and translate complex PBM, clinical, and financial offerings into clear, differentiated, outcomes-driven value propositions.
• Lead go-to-market strategy, digital launches, and lifecycle positioning to drive adoption and growth.
• Partner with clinical, actuarial, and product leadership to articulate value in terms