Customer Marketing Discovery Sr. Analyst

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Job Category

Marketing & Communications

Job Details

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

Are you an all-star team member who prefers working (and playing) in a hyper-collaborative environment? At Salesforce, we put customers first, and we want to shine a spotlight on their success. We're looking for an individual who's passionate about showcasing inspiring and educational customer success stories that highlight our customer's use of Salesforce technology.

The Customer Marketing Senior Analyst will primarily be responsible for identifying and capturing great customer stories to help our marketing team shine a light on customer success via Speaking Opportunities, Digital Marketing opportunities, 1:1 Sales References, Sales Reference Round Tables, Analyst, Media Engagements, and Customer Videos. The individual in this position will have a keen understanding of the Salesforce technology stack—and how our customers use this technology to achieve impactful business results, across all industries and company sizes.

This is a hybrid role, working in office three days a week in either San Francisco, Chicago or New York towers.

As a Customer Marketing Senior Analyst, you will be responsible for the below:

• Identify and qualify strategic customer success stories by interviewing sales, customer success and product teams to build a pipeline of customer stories across key products, industries, and regions
• Identify compelling customer success story lead sources and serve as team lead across key projects such as the company's quarterly earnings call, key events and marquee customers
• Build and maintain relationships with internal partners, so they have the success stories they need to increase cross-sell and up-sell opportunities
• Write compelling product-first customer story overviews to promote a customer’s stories internally across marketing teams such as product marketing, customer references, analyst, and media teams
• Collaborate across sales and marketing teams to consider potential areas to feature customer stories to help provide the best experience for customer marketing targets
• Respond promptly to internal requests for customer stories, ensuring timely support and engagement.
• Monitor, capture, and analyze relevant data via Salesforce reports and dashboards and provide analysis to be used in marketing, sales, and content development

Required Skills:

• 4-6 years of experience in customer marketing experience with Salesforce Technology
• Strong skills in communication, writing, and ability to work well cross-functionally. Communicating effectively to both internal and customer executives is essential for success in this role.
• A growth mindset, seeing opportunities and solutions when presented with challenges, and an always-evolving environment
• Dynamic, confident personality with the ability to successfully define and drive project execution with minimal guidance amidst multiple priorities and goals
• Experience working with distribution (sales) teams, customers, product, channel & marketing partners
• Ability to perform well in a fast-paced environment and manage multiple projects effectively
• Utmost attention to detail

Preferred Skills:

• Experience with the Salesforce products and/or other SaaS and B2B technology platforms
• Experience being an end-user of Salesforce technology such as Sales Cloud, Slack, Tableau etc.
• Experience using GenAI tools such as ChatGPT or WriterAI
• Journalism or Communications background
• Experience working directly with Customer Marketing, Customer Reference Programs, Product Marketing and or Analyst Relations

#LI-Hybrid

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