Principal Product Marketing Manager, Channels & Alliances

Who Are We?

Postman is the world’s leading API platform, used by more than 35 million developers and 500,000 organizations, including 98% of the Fortune 500. Postman is helping developers and professionals across the globe build the API-first world by simplifying each step of the API lifecycle and streamlining collaboration—enabling users to create better APIs, faster.

The company is headquartered in San Francisco and has an office in Bangalore, where it was founded. Postman is privately held, with funding from Battery Ventures, BOND, Coatue, CRV, Insight Partners, and Nexus Venture Partners. Learn more at postman.com or connect with Postman on X via @getpostman.

P.S: We highly recommend reading The "API-First World" graphic novel to understand the bigger picture and our vision at Postman.

The Opportunity

We're looking for self-motivated team members who crave a challenge, are obsessed with moving/monitoring metrics that go up and to the right, and want to work on one of the most loved developer products in the world.

As our Principal Product Marketing Manager for Channels & Alliances, you'll be a pioneer in establishing and scaling our channel partnerships strategy across key ecosystem players like AWS, system integrators, consulting firms, and technology partners. You'll shape how we position, message, and go-to-market through these strategic channels, driving growth and expansion opportunities beyond our direct sales motion. This role requires a strategic thinker who can translate complex technical capabilities into compelling value propositions for partners while building scalable channel programs from the ground up. 

What You’ll Do

• Develop and execute comprehensive channel marketing strategies to accelerate adoption through AWS, system integrators, and other strategic partners
• Create positioning, messaging, and value propositions tailored to channel partners and their customers
• Build scalable enablement programs and materials to empower partner sales teams to effectively position and sell Postman
• Design and implement co-marketing programs with key partners including campaigns, webinars, and events
• Partner closely with Channels, Product, and Sales teams to identify and prioritize partner integration and co-selling opportunities
• Track and measure channel program effectiveness, providing actionable insights to optimize performance
• Work closely with our CI lead to build out competitive intelligence efforts specific to partner ecosystems, identifying opportunities to differentiate Postman
• Act as the primary product marketing interface for strategic channel partnerships, representing the voice of the partner in internal discussions

About You

• 8+ years of product marketing experience, with significant focus on channel or partner marketing in B2B software
• Proven track record of building successful channel GTM programs from scratch
• Experience working directly with AWS, system integrators, or other enterprise technology partners
• Strong business acumen with the ability to understand and articulate technical concepts to various audiences
• Excellent project management skills with experience coordinating cross-functional initiatives
• Demonstrated success in building sales and partner enablement content that drives results
• Excellent communication and presentation skills with the ability to influence without authority
• Strategic mindset balanced with practical execution capabilities
• Ability to thrive in ambiguity while establishing structure and processes

The reasonably estimated base salary for this role ranges from $200,000-$230,000 plus a competitive equity package. Actual compensation is based on the candidate's skills, qualifications, and experience. 

What Else?

In addition to Postman's pay-on-performance philosophy, and a flexible schedule working with a fun, collaborative team, Postman offers a comprehensive set of benefits, including full medical coverage, flexible PTO, wellness reimbursement, and a monthly lunch stipend. Along with that, our wellness programs will help you stay in the best of your physical and mental health. If you have little ones in your family, the creche allowance can help in supporting your work-life balance. Our frequent and fascinating team-building events will keep you connected, while our donation-matching program can support the causes you care about. We’re building a long-term company with an inclusive culture where everyone can be the best version of themselves. 

At Postman, we embrace a hybrid work model. For all roles based out of San Francisco Bay Area, Boston, Bangalore, Noida, Hyderaba