Senior Director of Strategic Enrollment Management

Position Summary: 

The Senior Director of Strategic Enrollment Management is a key leadership role within the Vanderbilt University School of Engineering. This position is responsible for developing and executing innovative, data-driven strategies for recruitment, admissions, and financial aid across the School’s professional and graduate programs. The Senior Director will have the primary responsibility in attracting and enrolling highly qualified students into the School’s professional master’s programs (M.S. and M.Eng) and a secondary responsibility in supporting recruitment efforts in the doctoral programs. The Senior Director will leverage analytics to model, interpret, and project enrollment trends that inform strategic decision-making across multiple professional programs. The Senior Director provides overall leadership and coordination for all enrollment management activities, including marketing, recruitment, admissions, and financial aid.

Reporting to the Associate Dean for Graduate and Postdoctoral Education in the School of Engineering, with an administrative reporting line to the Chief Business Officer, the Senior Director also maintains a dotted-line to the Vice Provost for University Enrollment Affairs and serves as a member of the University Enrollment Affairs Leadership team. This role works closely with key campus partners, including the Director of Analytics and Enrollment Strategy, Office of Student Financial Aid and Scholarships, Data and Strategic Analytics (DSA), Process and Solution Implementations (PSI), University Registrar’s Office (URO), and others as appropriate to ensure the accessibility and quality of the data supporting decision-making.

Key Responsibilities
The Senior Director serves as the School of Engineering’s expert in enrollment management for multiple professional master’s programs, with a strategic understanding of how enrollment analytics support student recruitment, success, retention, and tuition revenue. Key responsibilities include:

• Develop and implement data-driven strategies to manage and project enrollments across professional programs with an emphasis on enrollment growth.
• Support the development and launch of new professional master’s programs through detailed market analysis, price analysis, and marketing and recruiting strategic planning.
• Provide timely data and analysis to support School leadership in strategic decision-making and continuous process improvement. 

• Analyze enrollment trends, build forecasting models, and evaluate recruitment outcomes through regular and ad hoc reporting.
The Senior Director is charged with advancing the School of Engineering to the next level of strategic enrollment planning through data-informed analytics and strategic planning.

About the Work Unit

The School of Engineering Deans Office is committed to supporting the school mission to prepare students to become leaders and innovators in industry, government, and academia – dedicating their skills to solve complex and challenging problems and make deep and lasting societal impact. The unit as a whole is committed to the mission of both the University and the School of Engineering. We emphasize our shared values of:
1. Radical collaboration across One Vanderbilt and beyond.
2. Inclusive innovations for all.
3. Global impact.
4. Committing to our people.
5. Enabling a culture of excellence, access, and belonging.

The School includes five major departments, the Division of Engineering Science and Management, and an Interdisciplinary Materials Science Program:
• Biomedical Engineering
• Chemical and Biomolecular Engineering
• Civil and Environmental Engineering
• Electrical and Computer Engineering
• Mechanical Engineering
• Division of Engineering Science and Management
• Interdisciplinary Materials Science Program

The School of Engineering’s professional and graduate programs emphasize innovative, rigorous multidisciplinary study and in-depth instruction. Be part of a world-class research institution with the intimacy and faculty contact of a small private university. Our faculty is committed to teaching and working with the next generation of engineering students and you can expect to enjoy the richness of collaboration and long-term relationships at Vanderbilt.

Key Functions and Expected Performance:
• With key partners, executes the development of strategic enrollment goals for academic profile, net revenue, retention and student success and approaches to student financial assistance, and creates and executes an enrollment plan to achieve those goals.
• Stays abreast of current marketing and recruitment trends, yield strategies, and general research related to admissions and financial aid. Translates this research into meaningful information for the School of Engineering.
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