Director, Customer Marketing

Armis is looking for a few of the very best people in their field to join our A-team of big thinkers, doers, movers, and shakers. This unique opportunity truly offers the best of all worlds—start up culture, enterprise level benefits and security, and top pay for the industry. Got your attention yet? Good, keep reading, it only gets better.

Ok, so what exactly does Armis do?

Connected assets are growing at an explosive rate, across every industry and every geo. In today’s world of smart devices and BYOD, these assets come from every direction and are found in every possible environment and industry. And they’re critical to success for every enterprise. And because every single asset represents a very real potential vulnerability, they’re also the last line of defense against today’s sophisticated cyber criminals. 

Armis gives companies of every size—across every industry and geo—complete asset visibility, contextual intelligence, and continuous security. We have partnerships and integrations with the planet’s leading tech and cybersecurity players. And we’re building an incredibly smart and diverse global team of thought-leading technologists, creative visionaries and proven game changers who are ready to take Armis to the next level.

Location: This role is 100% remote in the US, to be based in EST 

Who we are:

We are THE Asset Intelligence Cybersecurity Company. Armis specializes in protecting enterprises from the ever-evolving threat landscape. Our innovative platform is designed to discover, monitor, and secure all connected devices within an organization, providing unparalleled visibility and control. With a focus on IoT (Internet of Things) security, Armis is at the forefront of safeguarding businesses against cyber threats.

We See, Protect and Manage all physical and virtual assets, whether they're IT, OT, IoT or medical, from the ground to the cloud. Ensuring that the entire attack surface is both defended and managed in real time.

 

The Role
We are looking for a talented, dynamic, and experienced Senior Manager to lead our new B2B Customer Marketing team. This role is part of the Marketing organization and sits within our Demand Generation function. We are looking for someone who has previously led a customer marketing team at another leading SaaS/ Tech company and who is looking to build a new team and expand their career horizons and grow as we scale.

 

Responsibilities:

• Drive Value Realization: Enhance platform stickiness through effective implementation, adoption, and usage of Armis Centrix TM . Showcase the effectiveness of utilizing existing, new, and improved capabilities, reinforcing the value of our platform.Revenue Growth Support: Develop and execute cross-sell and up-sell campaigns to market our global customer base, promoting the broader Armis range of products and billable services.
• Team Leadership: Expand the Customer Marketing function by collaborating with Customer Success and Sales to deliver the most effective marketing communication programs to our customers. Motivate, manage, and nurture a team of two direct reports, ensuring optimal performance aligned with our shared revenue goals and objectives.
• Strategic Planning: Develop channel and customer-specific marketing plans that showcase our product portfolio. Work closely with the Director of CX, Digital Experience in Customer Success, and related account executives to deliver a harmonized and coordinated communication approach.
• Campaign Management: Rapidly deploy a continuous series of “always-on” cross-sell and upsell campaigns targeting our existing customer base.
• Digital Program Development: Create scalable, customer-driven digital programs.
• Budget Management: Manage and track the Customer Marketing budget, ensuring accurate recording and appropriate use towards the strategic growth plan and pipeline targets.
• Market Insights: Proactively bring market trends and ideas to the business to help identify and qualify new leads and opportunities.

 

Requirements:

• 8+ years of Customer Marketing experience
• Passionate about building connections with internal and external stakeholders
• Bachelor’s degree in marketing or equivalent business discipline
• Experience managing a team
• Desired experience in cybersecurity, SaaS or Technology, with a solid understanding of B2B marketing
• Customer centric mindset and customer focused on delivering engaging customer communications
• Revenue focused and passionate about cross-sell and upsell motions to drive engagement