Senior Director, Digital Marketing

C3.ai, Inc. (NYSE:AI) is a leading Enterprise AI software provider for accelerating digital transformation. The proven C3 AI Platform provides comprehensive services to build enterprise-scale AI applications more efficiently and cost-effectively than alternative approaches. The C3 AI Platform supports the value chain in any industry with prebuilt, configurable, high-value AI applications for reliability, fraud detection, sensor network health, supply network optimization, energy management, anti-money laundering, and customer engagement. Learn more at: C3 AI

We are looking for a seasoned and motivated Senior Director, Digital Marketing to lead C3 AI’s digital marketing efforts across all phases of the customer lifecycle—from brand awareness and consideration, to purchase and advocacy.  

As a member of C3 AI's growing marketing team, the Senior Director, Digital Marketing will lead digital demand generation, developing digital initiatives in concert with sales and product leaders to help attract new customers, convert prospects, and engage key accounts. This role will also oversee C3 AI’s corporate web site (www.c3.ai) and digital advertising budget and will be responsible for optimizing C3 AI’s digital advertising to support pipeline growth goals.

The successful candidate must have significant experience personally implementing a B2B Account-based Marketing platform that includes an intent engine (e.g., Bombora), personalization engine (e.g., Optimizely, Folloze), enterprise content management system (e.g., Percolate, Adobe Enterprise Manager), and ABM engagement applications (e.g., Engagio, Terminus). Experience using and managing B2B email marketing systems (e.g., Marketo, Pardot) and digital advertising platforms is also essential.

In addition, the Senior Director, Digital Marketing will lead the digital transformation of C3 AI’s marketing technology stack, identifying gaps, building the business requirements for new systems, and managing the launch of new marketing technologies. This role will also oversee digital reporting and analytics, managing the digital marketing team’s KPIs and diagnostic dashboards.

This role is integral in supporting C3 AI’s growth goals. This position requires a high level of initiative, deep expertise in account-based marketing, as well as the ability to use data-driven insights to optimize digital marketing efforts. Top-notch organizational skills and a high attention to detail are necessary. 

Candidates should be able to understand complex details across business and technology, business processes, and economic value, and translate that understanding into compelling campaigns that attract and convert prospects. A successful candidate will thrive in a fast-paced, highly collaborative environment and demonstrate an ability to execute precisely and quickly. Candidates must possess a strong understanding of enterprise software and have examples of previous digital campaigns that showcase tangible results.

Responsibilities:

• Oversee C3 AI’s corporate website, including content, UX, and marketing technology.
• Develop and implement a comprehensive digital marketing strategy including account-based marketing, email marketing, lead nurturing, retargeting, display advertising, paid search, SEO, and SEM to create and advance pipeline.