VP of Marketing | San Francisco

Our mission
Kenko is an AI-powered CRM for fitness & wellness business. Fitness businesses that we serve include yoga studios, pilates centers, gyms, crossfit, and more. Meanwhile the wellness business we serve include spas, saunas, massage and modern wellness like — cryotherapy, red-light therapy, chiropractors, and physical therapy. Our mission is to power 100,000 fitness & wellness businesses in the US. Helping them thrive in their local markets.
We deliver an integrated solution that brings together four core product categories:Marketing which automates customer communications and campaignsOperations which handles scheduling, billing, and reportingMember Experience which offers websites, mobile apps, and self-service check-in systemsAI Assistants which provide automated customer support and sales inquiry management

Scope of Work

• Build & execute customer-centric lead gen strategy across segments & channels to drive pipeline & loyalty
• Craft & refine product positioning, value propositions & narratives to boost customer engagement
• Lead content strategy across formats with creative & digital teams to target global audiences
• Own brand development & data-backed positioning to make Kenko the go-to solution in our category
• Represent Kenko across media & channels as a thought leader through talks, content & presentations
• Define KPIs & build dashboards for full-funnel marketing performance tracking
• Hire, grow & lead a high-performing marketing team driven by accountability & outcomes
• Track marketing ROI & align spend tightly with growth & revenue goals

Requirements

• 8+ years of experience in global marketing leadership, ideally within high-growth B2B SaaS company with the US as the primary geography.
• Experience working with the ACV of $5,000 to $20,000 in SaaS. 
• Bachelor's degree in marketing, business administration, or related field; MBA preferred.
• Strong leadership and people management skills, with the ability to inspire and motivate a team to achieve goals.
• Proven experience developing and implementing successful marketing strategies that drive revenue growth and customer engagement.
• Strong analytical skills with the ability to use data to inform decision-making and optimize marketing campaigns.
• Excellent communication skills with the ability to collaborate effectively with cross-functional teams.
• Strong project management skills with the ability to manage multiple initiatives simultaneously.
• Entrepreneurial spirit/attitude, flexibility toward dynamic change.

Good to have
• A track record of success in well-funded early-stage or series A startups.
• You are skilled at being able to build connections between overall business objectives and the day-to-day work items translating information into actions.
• Experience using project management tools.

Our history and background
The wellness industry is on track to be the third largest in the world, but most businesses still rely on outdated models, unprepared for AI-driven transformation.
At Kenko, we equip wellness entrepreneurs with AI to build profitable, scalable businesses.
We’ve secured $3.2 million in venture capital from leaders from Meta, GitLab, and Freshworks — with more to come.