Manager, Data Strategy

Company Description

Zenith is the ROI Agency. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses. Zenith is part of Publicis Media, the media arm of Publicis Groupe.

Job Description

We are looking for an enthusiastic self-starter eager to contribute toward leveraging the Epsilon data platform for scaling personalization with privacy-compliant data. This team will lead building an audience strategy.

The Manager will be accountable for both strategic and operational responsibilities, helping to discover and define target audiences for campaigns while also ensuring audience segments are sent to channel partners for campaign activation through collaboration with Strategy and Investment teams.

The ideal candidate is passionate and knowledgeable about audience planning, media planning/buying workflow and operations. They are self-motivated, curious, a critical thinker, and a team player.

Responsibilities:

• Collaborate with Strategy and Investment teams to build/activate custom audiences
• Be an advocate for the Audience Analytics team by evangelizing the platform which can unlock growth opportunities and customer experience enhancements
• Manage audience overlap, governance, and prioritization using behavioral and commercial audience insights to advise campaign leads
• Collaborate with Strategy on delivering audience insights addressing media strategy, profiling, messaging, and other insights to meet campaign goals
• Coordinate audience deployments and workflows across our channel partners and internal marketing, analytics, and planning teams for proper activation
• Work directly with clients in the form of presenting audience recommendations / helping to guide audience strategy.

Qualifications

• 3+ years of direct marketing experience preferably in a consumer products business
• 3+ years of experience managing and improving workflows across multiple stakeholders
• 3+ years of experience delivering accurate and insightful business reporting and applying critical thinking to data to problem solve and drive business performance
• Prior experience working in platforms (i.e., DMP’s, LiveRamp, etc.) would be a huge plus.
• Ability to manage multiple, competing priorities simultaneously
• History of successfully working with internal teams to complete tasks and projects

Additional Information

All your information will be kept confidential according to EEO guidelines.

Veterans Encouraged to Apply

Compensation Range: $70,000 - 110,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.  The Company anticipates the application deadline for this job posting will be 05/6/2024.

#LI-Hybrid