Content Marketing and Communications Lead

CDS Global is seeking a dynamic and experienced Content Marketing and Communications Lead to lead our content strategy and execution across multiple platforms. This role is critical in shaping our brand voice, engaging target audiences, and driving measurable business outcomes. As a key leader in our marketing team, you’ll oversee content strategy, development, optimization, internal and external communications, and brand initiatives.

Why Join Us:
•    At CDS Global, you’ll have the opportunity to shape a key pillar of our marketing strategy, work with a talented team, and drive meaningful impact. We offer a collaborative environment, opportunities for growth, and a chance to lead innovative content initiatives.
Apply Today:
•    If you’re passionate about content marketing and ready to make a difference, we’d love to hear from

ESSENTIAL FUNCTIONS
Content Strategy & Development:
•    Develops and executes a comprehensive content strategy aligned with CDS Global’s mission, business objectives, and KPIs.
•    Leads the ideation and creation of high-quality, engaging content across formats such as blog posts, case studies, videos, infographics, webinars, newsletters, and social media.
•    Plans and maintains a content calendar optimized for SEO, traffic growth, and business priorities.
•    Leverages industry trends, emerging technologies, and AI responsibly to innovate and enhance content production.
Performance Optimization:
•    Monitors and analyzes content performance metrics to refine strategies and improve outcomes.
•    Owns SEO initiatives to drive organic traffic, keyword rankings, and domain authority.
•    Utilizes insights to inform content syndication, pipeline development, and campaign success.
Internal Communications & Brand PR:
•    Manages internal communications to ensure alignment across teams and initiatives.
•    Leads public relations efforts, including agency management, media relations, awards submissions, and paid media placements.
•    Collaborates with stakeholders to maintain a consistent brand voice across all platforms.
Cross-Functional Collaboration:
•    Partners with product, product marketing, demand generation, and design teams to ensure cohesive messaging and alignment with strategic goals.
•    Manages relationships with freelance writers and external content creators to produce impactful campaigns.
•    Oversees content development for key marketing events and partner initiatives.
Social Media & Newsletter Management:
•    Drives social media strategy and execution to expand brand reach and engagement.
•    Owns the production and evolution of our newsletter, ensuring it delivers value to key audiences.
Content Promotion & Campaigns:
•    Plans and execute content promotion strategies across various channels, including corporate websites, partner platforms, email marketing, and webinars.
•    Proactively identifies opportunities to repurpose content or react to industry trends to maximize impact.
•    Interacts in a cooperative and professional manner, with all levels of employees, vendors and/or clients, in a team environment.
•    Organizes tasks and resources to complete work and meet deadlines according to established departmental procedures.
•    Follows CDS Global ergonomic and safety policies.

ADDITIONAL DUTIES AND RESPONSIBILITIES
•    Performs additional duties as required or requested.

KEY MINIMUM QUALIFICATIONS, EXPERIENCE, & SKILLS
•    Bachelor’s degree or equivalent professional experience in product management, marketing, communications, journalism, public relations, or relevant field.
•    Eight or more years of proven experience in content marketing, communications, or a related role, preferably in B2B or subscription industries.
•    Strong knowledge of SEO, content analytics, and performance optimization techniques.
•    Exceptional storytelling, writing, and editing skills with an eye for detail and clarity.
•    Ability to manage multiple projects, meet deadlines, and thrive in a fast-paced environment.
•    Experience with content management systems, analytics tools, and marketing platforms.
•    Collaborative mindset with the ability to lead and inspire cross-functional teams.
•    Experienced in working closely with product management, sales, and marketing teams to drive sales enablement and marketing execution.
•    Strong business acumen, with the ability to understand critical customer challenges and translate product capabilities into meaningful business value.
•    Excellent time management, organizational, and prioritization skills. Proven ability to be proactive, hardworking, and motivated. Excellent work ethic.
•    Highly collaborative team player, comfortable in fast-paced, dynamic environments.
•    Excellent verbal and w