Assistant Manager, Affiliate Operations

 

 

Purpose & Overall Relevance for the Organization:

 

The Assistant Manager of Affiliate Marketing will be hands-on, managing the day-to-day Affiliate Marketing and supporting the adidas US business objectives to drive high quality traffic to the US and Canada web shop, with a clear focus on generating incremental revenue and ROI.  This position will primarily support the North America Affiliate Marketing team specifically in the operational tasks needed to activate our ads across the affiliate network. The Assistant Manager of Affiliate Marketing will manage a variety of responsibilities while expressing curiosity to learn and grow in the affiliate marketing space.  Together with the broader NAM eCommerce Marketing team and the Global Online Marketing team, this position will help position this team as a US based center of excellence, educating and supporting internal stakeholders.

 

KEY RESPONSIBILITIES:

• Manage day-to-day Affiliate Marketing activities with partners/networks to meet channel KPIs and customer acquisition goals.
• Responsible for ad trafficking, creative assets, and providing key activation dates to our publishers.
• Manage project management sheets and data entry for the program’s activations
• Organize and upload creative files into our trackers and affiliate ad platforms
• Pull weekly reporting insights. Record and analyze program performance to share back with internal stakeholders.
• Establish long-term effective relationships with our key affiliate publishers
• Proactively look for new opportunities with new or existing affiliate partners
• Work cross-functionally with the Managers and Senior Managers of Affiliate marketing to ensure we’re providing our key contacts with the information needed to activate ad placements on time.
• Dig into channel data to drive testing, reporting, optimization and analysis on affiliate marketing performance to identify key levers and opportunities for improvements
• Contribute to the development of the adidas US eCommerce affiliate marketing strategy
• Analyze current processes continuously and seek opportunities to automate, where possible, to improve the efficiency of the affiliate channel

 

KEY RELATIONSHIPS:

• adidas US eCom team, PDX Digital Marketing
• Affiliate network publishers
• Local US based Brand/Digital Marketing

 

KNOWLEDGE, SKILLS AND ABILITIES:

• Creative in exploring new opportunities in order to drive more incremental sales through the affiliate marketing channel
• Brand enthusiast who understands where adidas should create online buzz
• Ability to effectively manage 3rd party external agencies & other partners
• Experience with web analytics and ad serving platforms; Experience with Impact a plus.
• Analytical, logical and data driven
• Motivated by testing and learning, evolving and improving the channel, and building your own channel knowledge and experience
• An interest in exploiting technology to automate and scale key processes
• An interest in working with internal stakeholders and external agencies to establish efficient and scalable processes
• Strong English language (written and verbal) communication skills
• Good relationship building skills; an ability to create rapport
• Strong time management, planning and organizational skills
• Ability to work well under pressure and to tight deadlines
• Strong quantitative and qualitative analytical skills
• Advanced computer skills, proven experience in Excel

 

MINIMUM QUALIFICATIONS

• Bachelor degree required, 1-2 years in ecommerce and 1-2 years online marketing experience (acquired either agency, network or client side)
• Affiliate marketing experience is beneficial, but not required. Strong analytical and commercial skills are the priority.

 

 

• Diversity, Equity, and Inclusion at adidas means championing individual uniqueness and cultivating a culture of belonging in which everyone can create at their best.  We embrace diverse backgrounds, experiences, and perspectives and seek to create a workforce that reflects our consumers and communities. 

• adidas offers robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options, dental, vision, prescription drug coverage, adoption, with surrogate and fertility support, short and long-term disability, and basic life and AD&D insurance, which can be supplemented with employee-paid coverage. Employees are able to enroll in adidas’ 401k plan and Stock Purchase Plan with employer match. Full-time employees are eligible for education assistance and generous Leav