Assistant Manager, Digital Media

The Opportunity

The role will be responsible for supporting all US digital and social heavy paid media execution in partnership with our agency team and global brand teams. This role will also support on all PR/Influencer event execution while partnering closely with the PR & Influencer team. The assistant manager will develop strong relationships with key beauty media and agencies while partnering internally and externally to support our digital and social media for our US brands.
 

What you'll get to do

Digital Marketing Execution: 

• Design in partnership with manager, internal teams, and agencies, Puig brands’ go to market strategies
• Leveraging consumer data and insights, and have an eye for cohesive planning across Paid, Owned, and Earned media channels
• Collaborate with Brand Management teams and Global teams to ensure brand equity and storytelling is consistent, while developing plans to perform based on local needs
• Work to deliver best in class market campaign execution, reporting and analytics
• Strong collaboration with other departments (Brand Management, Media, E-commerce) to drive overall business needs and keeping teams up to speed on support that can be expected

Media: 

• Develop omni-channel media plans and lead execution of creative assets in partnership with global teams and agencies
• Understanding of all media channels from traditional (OOH, TV, Print) to digital (CTV/OLV, display, mobile, programmatic) to social/emerging channels (Meta, Snap, Pinterest, Google/YouTube, TikTok)
• Experience with retailer specific media a plus (Macy’s Media Network, Ulta Beauty Media, Sephora Retailer Network, Nordstrom Media Network, Bloomingdale’s Media Network, etc)
• Work hand in hand with the media agency on objectives and KPIs and challenge them on improving digital media efficiency
• Handle all campaign creative planning and trafficking in partnership with agencies
• Carry out post campaign analysis with the help of the Media Agency to measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) 
• Financial planning, budget maintenance and allocation of funds across multi-media platforms.
• Oversight and creation of all media PO’s and invoice reconciliation

Content & Events: 

• Support content strategies; identification and request of specific local content needed (including the local retailers’ partners), alignment with marketing goals, to Global Brands teams, challenging them with new ideas to implement the local digital strategy in partnership with your manager
• Partnership and event support with the PR/Influencer teams for VIP launch events, masterclasses, etc

We'd love to meet you if you have

• Bachelor’s Degree (preferred) 
• Minimum 3-4 Years of Digital Marketing experience
• Digital Media Agency experience (highly preferred)
• Demonstrated track record for executing 360 plans across Paid, Owned and Earned channels
• Strong understanding of media data/research sources
• Track record of building brand awareness with an eye for message, content and stories 
• Significant experience and a proven track record of executing digital media campaigns
• Understanding of the Digital Media landscape, KPIs and leading digital partners
• Strong verbal skills, innovative thinker, and interested in first to market
• Highly proficient in Microsoft Word, Powerpoint, and Excel
• Needs to be a creative problem solver, thrive in fast paced environment, prioritize and oversee multiple projects at once
• Strong attention to detail and work well with cross functional teams 
• Positive attitude and demonstrates a high level of maturity and presence

Compensation Data

As required by New York State's salary transparency law, effective November 2022, the expected base salary for this position ranges from $75,000.00 - $85,000.00. Various factors are considered when extending offers, such as relevant skillset, training, years of experience related to the current job description, education, and our organizational structure. In addition to the base salary, PUIG offers a competitive benefits package that includes health and dental insurance, life insurance, disability insurance, 401K, paid holidays, a generous paid time-off policy, hybrid work environment, and career opportunities within a dynamic team.

A few things you'll love about us

• An entrepreneurial, creative and welcoming work culture
• A range of learning and development opportunities
• An international company with plenty of opportunities to grow
• A competitive compensation & benefits package
• Hybrid work policy
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