Social Media Specialist

Spin es la unidad de negocio de FEMSA que enriquece y simplifica la vida de las personas. Es un ecosistema de soluciones financieras y digitales que genera valor agregado, al ayudar a nuestros usuarios y comunidades a hacer más con su tiempo y dinero.El ecosistema Spin se compone de soluciones simples, ágiles y accesibles que les ayudan a nuestros clientes a resolver necesidades cotidianas y recibir recompensas por ello; como la billetera digital, Spin by OXXO, el programa de lealtad, Spin Premia, y Spin Negocios, que ofrece distintas soluciones para empresas, como NetPay y OXXO PAY. 

Objective of the Role

Own and execute Spin’s organic content strategy to drive brand growth, cultural relevance, and user education through social media. Social is not just a communication channel—it’s where the brand connects emotionally, explains its value proposition, and earns advocacy. This role helps users understand and maximize Spin’s products through relatable, trend-driven, and culturally resonant content. The goal is to make Spin feel human, modern, and naturally present in users’ lives, with content that feels more like them and less like an ad.

Main Responsibilities

• Lead Spin’s organic content strategy across TikTok, Instagram, and other social platforms (excluding LinkedIn).
• Create or co-develop short-form video content—alone or with the Creative Hub—that’s emotionally engaging and low on copy.
• Develop and manage Spin’s social media calendar, ensuring timely and on-brand posts aligned with:
  • Brand storytelling
  • Cultural moments
  • Product launches (in collaboration with Product Marketing)
  • Company news or announcements (in collaboration with PR/Comms)
• Build creative briefs for influencer and internal-led pieces, ensuring all content connects back to product pain points and user moments.
• Drive brand advocacy by showcasing user-generated content, real-life use cases, and community participation.
• Ensure content stays relevant, human, and trend-driven—avoiding static or feature-dump content.
• Track performance and evolve content approach based on insights and cultural shifts.

KPIs that this position impacts

• Organic reach and engagement (TikTok, Instagram, etc.)
• Community growth and share of voice
• Social sentiment and brand affinity
• Uplift in product understanding from social
• Content velocity and relevance during key moments

Required Knowledge and Experience

• 3–5 years in social media content strategy, organic growth, or content production
• Strong knowledge of LATAM culture and digital content trends (especially in Mexico)
• Experience managing and executing social calendars, coordinating across teams
• Skilled in short-form video creation (CapCut, Reels, TikTok native tools, etc.)
• Experience working with or briefing creators/influencers
• Strategic, culturally aware, and capable of adapting brand tone to platform dynamics

 

Spin está comprometida con un lugar de trabajo diverso e inclusivo. 
Somos un empleador que ofrece igualdad de oportunidades y no discrimina por motivos de raza, origen nacional, género, identidad de género, orientación sexual, discapacidad, edad u otra condición legalmente protegida. 
Si desea solicitar una adaptación, notifique a su Reclutador.