Senior Copywriter

What if the work you did every day could impact the lives of people you know? Or all of humanity?

At Illumina, we are expanding access to genomic technology to realize health equity for billions of people around the world. Our efforts enable life-changing discoveries that are transforming human health through the early detection and diagnosis of diseases and new treatment options for patients.

Working at Illumina means being part of something bigger than yourself. Every person, in every role, has the opportunity to make a difference. Surrounded by extraordinary people, inspiring leaders, and world changing projects, you will do more and become more than you ever thought possible.

An opportunity to combine a passion for writing with a love of science in an engaging, creative fashion. As a Sr Copywriter in the Illumina Creative Lab, you’ll collaborate deeply with visual designers and subject matter experts to develop compelling campaign messaging and strategies that promote Illumina products and services and elevate the Illumina brand.  

Job Responsibilities

• Create compelling stories that translate scientific technologies and products into clearly defined advantages and benefits focused on customer needs 

• Collaborate with marketing, R&D, commercial, and Creative Lab partners on product launches  

• Shape campaign messaging themes and produce playbooks that clearly articulate campaign goals, expectations, and assets 

• Help produce creative briefs and hone messaging based on input from subject matter experts 

• Create high-impact materials, including brochures, web pages, print ads, banner ads, social posts, and more, that convey the benefits of Illumina to both research and clinical audiences 

• Write attention-grabbing titles and subheads 

• Write hero-focused and product-based video scripts that support multiple topics, including customer interviews, how to videos, introductory videos, story videos 

• Embrace the Illumina brand and partner with the Brand Strategy team to develop brand-level messages and communications 

• Extend brand and omni-channel storytelling through a broader lens across ecosystems, business goals, and platforms  

• Ensure adherence to brand verbal and visual guidelines  

• Learn the basics of Illumina products and our audiences; know who to go to for more information 

• Give and receive feedback 

• Occasional travel required 

Job Requirements

• Bachelor’s degree or equivalent experience 

• 5+ years of experience writing for biotechnology, medical, or pharmaceutical industries 

• A diverse portfolio of work showcasing multiple project types 

• Excellent creative writing and editorial skills and the ability to think strategically 

• An interest in Illumina and genomics, and a drive to learn more 

• Demonstrated understanding of how to shift w