Manager, Marketing & Training (Kitchen Craft & Urban Effects)

Company Description

For nearly 70 years, MasterBrand has been shaping the places where people come together, enriching lives and creating meaningful memories for our customers. That, combined with our stylish products, expansive dealer and retail network, and dedicated associates, has helped make us the number one North American residential cabinet business. Our unique culture of continuous improvement is based on trusting the tools, empowering the team and moving forward, and is kept alive by our more than 14,000 associates across 20 plus manufacturing facility and offices. Visit www.masterbrand.com to learn more and join us in building great experiences together!

Job Description

MasterBrand Cabinets LLC – a leader in the U.S. Cabinet Manufacturing Industry - is looking for a confident, results-oriented Manager, Full Access Marketing & Training to join a high-performing and passionate team responsible for the strategic planning and execution of the MasterBrand’s Dealer Segment Marketing and Training.  

The selected candidate will report to the Director, Brand & Product Strategy, KC, VSC FA, UE and work intimately with Product, Sales, Customer Service, Creative, Digital, and other internal teams as well as external partners to develop and execute Marketing programs and Train our internal and external stakeholders.  

This non-supervisory role but will own and orchestrate and execute the marketing campaigns and product launch readiness in support of the brands this leader owns. This will require extensive cross-functional collaboration. 

The chosen candidate will be collaborative, driven, excited to try new approaches, and care deeply about the customer experience with an eye always on positioning MasterBrand as the preferred partner of choice. 

The position is remote, and the selected candidate must be located in the continental United States, preferably on the West Coast (California, Washington, or Oregon).

Responsibilities:

• Develops and executes targeted brand marketing and training campaigns to build dealer/designer confidence and drive brand sales. 

• Activates the Marketing Strategy through the development and execution of marketing programs, digital and traditional marketing materials and content  

• Builds a personal in-depth level of customer intimacy and tailored marketing and training strategies to help designers effectively sell our cabinetry. 

• Crafts the brand story into a succinct, repeatable message which allows designers and the sales team to easily convey the brand’s advantages over our competitors.  

• Creates sales tools, merchandising, and collateral which creates a positive brand perception and facilitates product engagement and understanding. 

• Composes engaging, relevant training modules on product, design, and selling, which drive excitement and build customer loyalty. 

• Hosts educational in-person and virtual training events which make KitchenCraft and Urban Effects into a designer-recommended brand within our customers’ showrooms. 

• Collaborates with the social media team to provide engaging content and leverages brand capabilities to foster brand excitement. 

• Solicits and acts on customer feedback and utilizes the information to improve communications and training materials.  

• Develops in-depth knowledge of all MasterBrand strategic business units. Leverages ideas from other reviews and co-workers to provide value-added recommendations and best practices to others.  

• Consistently demonstrate the MasterBrand Way, positioning the company for growth and helping to identify opportunities to reduce waste, complexity, and improve our work environment. 

• Demonstrates teamwork by responsively collaborating with the management and staff, sharing information and ideas, proactively seeking and accepting constructive feedback, and accepting additional assignments when appropriate.  

CHARACTERISTICS AND ATTRIBUTES: 

Make the team better  

• Celebrate success; give feedback to improve 

• Get actively involved and share your perspective 

Be bold 

• Make big commitments to deliver big results 

• Fail fast 

Champion improvement 

• Trust the tools to drive results 

• Don’t wait for someone else to find a better way 

Qualifications

• Experience in cabinet manufacturing highly desired. 

• Experience working as or wi