Business Analyst, Fan-Based Marketing

Job Summary:

WHO ARE WE?

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide.  Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.

WHO ARE YOU?

Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on! 

THE TEAM

The fan experience is constantly evolving. People don’t go to concerts just to hear their favorite artists play their favorite songs. They go to fully immerse themselves in a truly unique “moment in time” experience; one that will never be repeated again.

At Ticketmaster and Live Nation, we are charged with helping create that experience, making it memorable to each and every fan in its own unique way. We do this, first and foremost, by making every effort to understand our fans. Because once we understand our fans, we can personalize their experiences.

As the Fan-Based Marketing team, it is our mission to enable various marketing teams across Live Nation to deliver targeted messaging based on real-time data signals that delight and reward fans.

THE ROLE

Across the Live Nation and Ticketmaster ecosystems, our fans are coming to expect a better, more personalized experience. We are looking for a strong Business Analyst to help us grow our Fan-Based Marketing capabilities.

This person will be responsible for audience planning and sizing, campaign and audience monitoring, and performance reporting. We are seeking candidates who are proactive self-starters and have a proven track record of data and business analysis in online or ecommerce businesses with experience in testing and optimization.

The ideal candidate will be an accomplished professional who possesses the passion, experience, skills and abilities to help support our expanding marketing reach.  

WHAT THIS ROLE WILL DO

• Create and maintain live analytics reports and dashboards to provide insight into the performance of campaigns to stakeholders

• Conduct in-depth marketing analysis efforts to provide insight into new business opportunities; present communicate findings and make recommendations to stakeholders

• Support data-related problem-solving and product development efforts by the Fan-Based Marketing team

• Be an expert in customer data, helping to identify and fill data gaps, using internal resources and outside vendors

• Model and size audiences relevant to support campaign objectives

• Collaborate with division Business Analysts, Data Services and other functional teams as needed to understand the impact of analysis across multiple areas of the business
   

WHAT THIS PERSON WILL BRING

• 2+ years of experience in marketing analytics, data analysis, or related field

• Proficiency in SQL, including joins, aggregation, and nested queries

• Strong statistical knowledge, with experience in hypothesis testing, regression analysis, and A/B testing methodologies

• Experience with data visualization and presentation of analysis and findings

• Exceptional quantitative, analytical and problem-solving skills with the ability to draw insights and recommendations from analysis and present proposals to internal stakeholders

• Experience working with digital marketing and customer data

• Proficiency with Python or R for data analysis

• Experience with business intelligence tools such as Tableau, Power BI, or Domo preferred

• Experience with marketing automation tools and customer data platforms preferred