Marketing Manager, Consumer and Manufacturing

Company Description

We believe in the power of ingenuity to build a positive human future. 

As strategies, technologies, and innovation collide, we create opportunity from complexity.

Our diverse teams of experts combine innovative thinking and breakthrough technologies to progress further, faster. Our clients adapt and transform, and together we achieve enduring results.

We are over 4,000 strategists, innovators, designers, consultants, digital experts, scientists, engineers, and technologists. And we have deep expertise in consumer and manufacturing, defence and security, energy and utilities, financial services, government and public services, health and life sciences, and transport. 

Our teams operate globally from offices across the UK, Ireland, US, Nordics, and Netherlands.

Become part of the team

This excellent opportunity is for an experienced Marketing Manager to join PA’s Global Marketing & Design Studio in the US. You will have a chance to join a team who create and deliver award-winning campaigns, that grow the brand, build client relationships, and drive revenue-growth. Reporting to the Consumer and Manufacturing Marketing Lead, you will partner closely with our internal Content, PR, Brand, Digital and Design teams to create and execute strategic campaigns and initiatives to the Consumer and Manufacturing markets.

The US Consumer and Manufacturing market is a key growth platform for the firm. With exceptional end-to-end innovation capabilities, our team bring ingenious new products and services to market for our clients. We work with global consumer packaged goods companies (CPGs), retailers, consumer electronics organizations, and manufacturers - encompassing many of the world’s most familiar household brands.

Job Description

The successful candidate will have experience in a marketing role that covers the full marketing mix, and holds a strong track record in designing and delivering successful campaigns and initiatives in a B2B environment. The role requires you to work collaboratively with both business and marketing stakeholders, to build and deliver the right marketing response to business strategy, and embed best practice across everything they do. It’s critical this candidate can adapt to work on a diverse range of projects, from strategic brand activities and global events, to tactical marketing automation and social media campaigns; and a diverse range of timeframes, from multi-year planning to urgent same day activities. You must have excellent communication skills and be confident working with stakeholders across the organization at all levels.

Responsibilities

• Campaign delivery – manage complex campaigns that grow the PA brand, build client relationships and drive revenue growth. Deliver within timelines and budget; measuring the impact and using insights to optimize performance.
• Digital client promotion and journeys – collaborate with digital marketing specialists to create clear and relevant buyer journeys for C&M campaigns, maintain sector web pages, Market journeys, paid advertising campaigns, email newsletters, and webinars.
• Content development – work with subject matter experts to develop thought leadership and insight pieces so that they can be communicated effectively in target accounts and the wider market.
• Value proposition development – support the development of articulating our high value business propositions and relevant promotional materials.
• Social media management – write and activate social media content for LinkedIn and Haiilo, our advocacy platform. Act as a coach and mentor to consultant teams looking to develop skills and presence.
• Manage internal stakeholder relationships – act as a trusted marketing advisor to consultants across the C&M team in Europe and US.
• Event delivery – plan and deliver strategically important events (owned and sponsored)
• CRM – support with capturing and tracking client contact information and grow the contact database. Build and deliver specific account-based marketing and sector nurture programmes.
• Brand management – ensure that all marketing activities promote and develop the PA brand, proactively acting as ambassador for PA’s purpose and brand.
• Operational excellence – maintain accurate and timely budgeting and KPI reporting at sector, geographic and global marketing levels.
• Global marketing – contribution and participation in wider marketing initiatives as required.

Qualifications

• Minimum 3 years’ experience in B2B marketing including digital and social media, thought leadership and content,