UI/UX Designer

Company Name

ARS-Rescue Rooter

Overview

The UI/UX Designer is responsible for identifying optimization opportunities, driving conversions, and enhancing the overall user experience on American Residential Services (ARS) digital platforms. This role utilizes data-driven insights to analyze user behavior, conduct A/B testing, and implement design improvements to ensure a seamless and engaging user experience. Additionally, the specialist manages content strategy, creation, and optimization to support ARS's digital marketing efforts.

Responsibilities

Success Defined

• Consistently improve conversion rates across ARS digital platforms
• Enhance user experience metrics (e.g., time on site, bounce rate, customer satisfaction scores)
• Deliver high-quality, SEO-optimized content that aligns with ARS brand messaging
• Successfully implement and analyze A/B tests to drive data-informed decisions
• Maintain a cohesive brand narrative across all digital touchpoints

Success Factors

 

Technical Expertise

• Demonstrates proficiency in UX design principles, A/B testing methodologies, and content optimization techniques
• Stays current with industry trends and emerging technologies in CRO, UX, and content optimization
• Effectively uses tools such as SEMrush, Moz, Screaming Frog, ahrefs, Google Analytics, and Google Search Console
• Leverages AI tools and techniques for content creation and management
• Applies knowledge of HTML, CSS, JavaScript, and other relevant web technologies to implement optimizations

Data-Driven Decision Making

• Collaborates with marketing analysts to review results, identify trends, and build data-supported strategies
• Utilizes proven methods of analysis to determine root causes of issues and identify/evaluate alternatives
• Solves complex problems within and beyond direct responsibilities

Effective Communication

• Clearly articulates strategies, recommendations, and results to team members and management
• Collaborates effectively with internal stakeholders to ensure consistent brand messaging across all content
• Presents findings and recommendations from A/B tests and user research in a compelling manner

Core Competencies

• Data and Metrics Capable: Uses data to improve metrics, creating success and performance continuously.
• Critical Thinking: Identifies issues and ideas in various fields with differing assumptions, content, and methods within the context of a business need.
• Problem Solving: Works to resolve problems, address opportunities, or manage situations.
• Self-Development/Continuous Learning: Actively seeks new knowledge, skills, and abilities to develop personally and professionally.
• Systems Thinker: Applies a combination of skills, knowledge, and attitudes to achieve objectives and maximize efficiencies.

Outcome/Measure for Calendar Year

• Demonstrate improvement in overall website conversion rate
• Implement and analyze a substantial number of A/B tests regularly
• Show measurable improvement in key UX metrics (e.g., bounce rate, average time on site, user engagement)
• Produce and optimize a consistent stream of high-quality content
• Collaborate with cross-functional teams to implement major UX improvements
• Maintain a consistent publishing schedule according to the established content calendar
• Achieve notable improvement in content engagement metrics (e.g., social shares, comments, time spent reading)
• Develop and implement a cohesive brand narrative across all digital touchpoints
• Demonstrate effective use of SEO best practices across all content
• Show measurable impact of UX improvements on user satisfaction and business KPIs

 

Qualifications

• Bachelor's degree in Marketing, Computer Science, Human-Computer Interaction, or related field
• 3+ years of experience in CRO, UX design, and/or content optimization
• Proven track record of improving conversion rates and user experience metrics
• Strong portfolio demonstrating UX design skills and successful optimization projects
• Proficiency in UI design, visual design, and web design principles
• Experience with content management systems (CMS) and A/B testing software (e.g., Optimizely)
• Strong analytical skills with the ability to derive actionable insights from data
• Excellent written and verbal communication skills
• Experience with SEO b