Director, Strategic Marketing

About NSTXL:

The National Security Technology Accelerator (NSTXL) harvests innovative technology from the commercial and non-defense marketplace, transforming government innovation while decreasing costs, compressing timelines, and improving outcomes. We offer a unique and simplified approach to rapidly developing, demonstrating, and assessing prototypes that address various operational and installation needs, from individual Warfighter technology to large-scale installation projects. NSTXL supports technology delivery to the Department of Defense by serving as a one-stop shop to match government requirements with innovative private-sector and academic solutions.

NSTXL is creating an ecosystem of innovators to collaborate and bring next-generation technologies to the end-user. Our OTAs have over 900 members from corporate, non-profit, educational, and financial institutions. For these members, NSTXL offers opportunities to bid on government contracts, education and training, and live/virtual forums on various topics.

Job Description:

The Director of Strategic Marketing shapes how the organization positions its value, engages key audiences, and drives measurable impact through Product Marketing, Content & Creative Services, and Events & Experiences. Reporting to the VP of Marketing, this role builds and leads a high-performing, cross-functional team that operates as a shared-service “agency,” delivering creative execution and go-to-market support for marketing team leaders, program directors, and business development teams. Working alongside the marketing leadership team, this role ensures message consistency, integrated execution, and audience alignment across all touchpoints. The Director oversees agency and vendor relationships, supports the development of compelling campaigns, and ensures that product positioning, event strategies, and content development fuel pipeline growth, enhance customer experience, and advance program priorities.

What You'll Do:

Department Build-Out, Operational Coordination & Process Creation

• Establish foundational processes, governance, and best practices for content, product marketing, and event operations.
• Select, implement, and integrate marketing technologies (e.g., Adobe Creative Suite, Project management, CMS tools) to enhance efficiency and effectiveness.
• Create reporting and measurement frameworks to track content and event performance, campaign effectiveness, and marketing’s contribution to organizational goals.
• Ensure operational alignment across internal teams, agencies, and contractors to drive smooth execution.

Product Marketing & GTM Strategy

• Lead product marketing efforts including positioning, messaging, sales enablement, and competitive analysis.
• Develop go-to-market strategies for new programs, offerings, and initiatives, ensuring alignment with marketing leadership team.
• Partner with business development and program teams to create collateral, case studies, presentations, and sales tools that influence procurement decisions.

Content & Creative Services

• Partner closely with Corporate Brand & Communications to align execution with brand architecture, identity, and narrative guardrails while ensuring creative delivery, product messaging, and events maintain consistency across all audiences.
• Lead vendors and team of content developers to deliver multi-channel assets for campaigns, websites, events, and divisional initiatives.
• Oversee campaign creative to ensure all deliverables are compelling, consistent, and aligned with the organization’s strategic vision.
• Partner with senior leadership to transform high-level goals into actionable marketing initiatives and go-to-market strategies.

Events Marketing & Management

• Oversee the planning, coordination, and execution of tradeshows, conferences, and hosted events that support brand visibility, business development, and member engagement.
• Manage event materials development and logistics, maintaining cost control, consistent branding and effective representation of the organization.
• Own the events budget, ensuring cost-effective execution while maximizing impact.
• Partner with cross-functional teams and external vendors to deliver high-quality event experiences that drive measurable outcomes.

Public Relations & External Communications

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