Senior Manager, Content Strategy

Join us on a mission to simplify and dignify the aging experience. We are the children, siblings, neighbors, and friends of those navigating the fragmented and confusing system of long-term care. Our team is ferociously curious and relentless in our pursuit of a better system – and we are deeply committed to a sense of belonging for all, in all phases of life.   

We’re creating a new experience for care seekers and their families, bringing together long-term care options, non-healthcare resources, education, and human support into one place. We work hard, we have fun, we care about each other, and we share the mission. If this sounds like a place where you could thrive, join us!   

CareScout is a wholly owned subsidiary of Genworth Financial, Inc, a Fortune 500 provider of products, services and solutions that help families address the financial challenges of aging.  

POSITION TITLE

Senior Manager, Content Strategy

POSITION LOCATION

Strong preference for individuals in Richmond, VA.  We will consider exceptional candidates outside of these regions.

YOUR ROLE

Are you a strategic storyteller who views content as a connected, high-performing ecosystem? We are looking for a Senior Manager, Content Strategy to become the master blueprint designer of our multi-channel consumer journey.
In this role, you will hold the keys to our consumer content engine, architecting how written, video, and audio stories connect to drive brand trust and business growth. Sitting at the strategic center of our organization, you will translate macro business goals, product innovations, and consumer insights into a unified, high-velocity editorial roadmap. If you are a visionary planner who loves building content frameworks, exploring innovative AI-driven workflow efficiencies, and collaborating with cross-functional leaders to shape a world-class consumer experience, we want you to lead the way.

What you will be doing

Content Architecture & Calendar Governance

• Develop and execute a comprehensive, multi-channel consumer content strategy aligned with overarching brand and business goals, serving as the executive stakeholder and strategic owner of our brand podcast.
• Establish, maintain, and socialize a centralized master content calendar to ensure cross-functional visibility, eliminate silos, and align content rollouts with major product launches and marketing campaigns.
• Drive multi-format content production across written, video, and audio channels, with a strategic focus on expanding the video content library while occasionally pitching and producing original pieces.
• Design frameworks that outline how a single core content asset (e.g., a major video or guide) should be broken down into modular pieces for various marketing channels.

Content Creation

• Actively write and produce high-quality content firsthand, balancing strategic leadership with direct execution.
• Mentor and lead a small, agile team of internal content writers and occasional
  external contractors.
• Partner with the AI engineering experts to architect and implement efficiency
  frameworks (e.g., prompt templates, co-pilots, automated workflows) that empower content creators to efficiently scale localization, formatting variations, and distribution copies.

Cross-Functional Leadership

• Collaborate with Product, Customer Experience, and Lifecycle Marketing teams to support integrated marketing campaigns that drive awareness and conversion.